SentiLink provides innovative identity and risk solutions, empowering institutions and individuals to transact confidently with one another.
 
By building the future of identity verification in the United States and reinventing the currently clunky, ineffective, and expensive process, we believe strongly that the future will be 10x better.
 
We’ve had tremendous traction and are growing extremely quickly. Already our real-time APIs have helped verify hundreds of millions of identities, beginning with financial services. In 2021, we raised a $70M Series B round, led by Craft Ventures to rapidly scale our best in class products. We’ve earned coverage and awards from TechCrunch, CNBC, Bloomberg, Forbes, Business Insider, PYMNTS, American Banker, LendIt, and have landed on the Forbes Fintech 50 in 2023 and 2024. Last but not least, we’ve even been a part of history -- we were the first company to go live with the eCBSV and testified before the United States House of Representatives.

Role:

The Demand Generation Manager will report to our Head of Marketing and play a crucial role in driving awareness, engagement, and demand for our fraud and risk solutions. This role will be responsible for creating and executing integrated marketing campaigns that leverage various channels to generate leads and nurture prospects throughout the buyer's journey.

This is a remote, U.S. based role.

Responsibilities:

Campaign Strategy and Execution:

  • Develop and execute end-to-end demand generation campaigns aligned with business goals and target audience.
  • Utilize digital marketing channels, including email, social media, paid advertising, webinars, and content marketing, to drive lead generation.

Marketing Automation:

  • Leverage marketing automation tools to create and manage targeted and personalized campaigns.
  • Implement lead scoring and nurturing processes to optimize the conversion of leads to opportunities.

Content Development:

  • Collaborate with the content team to create compelling and relevant content for different stages of the buyer's journey.
  • Ensure consistent messaging and branding across all demand-generation activities.

Analytics and Reporting:

  • Monitor and analyze campaign performance using marketing analytics tools.
  • Provide regular reports on key performance metrics, identifying areas for improvement and optimization.

Collaboration:

  • Work closely with the Sales team to understand lead qualification criteria and ensure seamless handoff of marketing qualified leads (MQLs).
  • Collaborate with cross-functional teams to align campaigns with broader marketing initiatives.
  • Manage relationships with external agencies and freelancers.

Requirements:

  • 4+ years of experience in demand generation, preferably within the B2B technology SaaS industry.
  • Experience developing and executing successful demand generation campaigns, resulting in measurable lead generation and revenue growth.
  • Proficiency in marketing automation platforms, CRM systems, and analytics tools (experience with platforms such as HubSpot, Salesforce, Google Analytics, digital marketing, and social media management tools is highly desirable.)
  • Demonstrated success in planning and executing engaging integrated marketing campaigns.
  • Exceptional written and verbal communication skills.
  • Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
  • Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.
  • Familiarity with the fraud and risk solutions landscape is a plus.
  • Candidates must be legally authorized to work in the United States and must live in the United States

Salary Range:

  • $135,000/year - $165,000/year
 

Perks:

  • Employer paid group health insurance for you and your dependents
  • 401(k) plan with employer match (or equivalent for non US-based roles)
  • Flexible paid time off
  • Regular company-wide in-person events
  • Home office stipend, and more!

Corporate Values:

  • Follow Through
  • Deep Understanding
  • Whatever It Takes
  • Do Something Smart

Apply for this Job

* Required
resume chosen  
Dropbox Google Drive
(File types: pdf, doc, docx, txt, rtf)
Cancel
cover_letter chosen  
Dropbox Google Drive
(File types: pdf, doc, docx, txt, rtf)
Cancel

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in SentiLink’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Our system has flagged this application as potentially being associated with bot traffic. Please turn off any VPNs, clear your browser cache and cookies, or try submitting your application in a different browser. If this issue persists, please reach out to our support team via our help center.
Please complete the reCAPTCHA above.