Director of Events Audience

SemaforX is our live events platform. We are building SemaforX to curate high-impact, compelling, and consequential editorial encounters between informed audiences, leaders and change agents of our time. We are committed to amplifying bold ideas, embracing culture, embedding diversity in our nonpartisan conversations and setting the gold standard in the global ideas-events industry. 

About this Role

As the Director of Events Audience, you will have a key role on the team managing high-profile global and national events including signature summits, single topic forums, newsmaker interviews, thought leader roundtables and receptions. You will use entrepreneurial, innovative, out-of-the-box thinking to develop audiences for our portfolio of newsworthy and impactful high-quality events. This position reports to the Head of Consumer Marketing and will closely collaborate with the Head of Events. This is a full-time, permanent position is based in Washington, DC, with most days onsite in the office.

Your Responsibilities 

• Develop a clear audience curation thesis for each event in collaboration with internal stakeholders. 
• Develop and execute audience development strategies for all Semafor events. Including but not limited to:
  • Collaborate with cross-functional teams, including content creators, social media managers, and newsletter editors, to align audience development efforts and ensure cohesive strategies.
  • Forge strategic partnerships with like minded organizations for reach into our target audiences. 
  • Build and manage a budget for paid marketing opportunities 
  • Build prospecting lists from our internal databases and execute creative outreach strategies. 
  • Measure and report on event audience metrics for reporting and optimization
• Collaborate with the Head of Audience to determine and meet growth-driven KPIs for Semafor Events.
• Manage the production of event registration pages and marketing promotional materials in collaboration with the Head of Events and Event Planners
• Act in capacity of “Attendee Concierge”, providing white glove service for attendees of Semafor Events.
• Provide logistical and backend support on event days as needed 

What makes you qualified

• Experience developing audiences for a newsroom or live events organization
• High comfort level with data and measurement of marketing activities.
• Familiarity with databases useful for mining to build prospecting lists 
• Analytical and strategic thinker
• Experience running tests to optimize marketing and user experience initiatives
• Familiarity with email reporting and analysis
• Ability to clearly articulate and present data analysis to a cross-sector of leadership stakeholders across Semafor 
• 5+ years of experience in audience development, marketing and/or research

Compensation:
The base salary for this position at the time of posting will range from $105,000.00 - $125,000.00. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility, and qualifications.