Because you belong at Twilio

The Who, What, Why and Where

Segment is looking for a Marketing Operations Analyst to fine tune our lead lifecycle and marketing technology across the organization. The role will focus on optimizing the existing MarTech stack while identifying areas of improvement and new technologies and processes.


  • 3-5 years of experience
  • Bachelor’s degree or equivalent years of experience
  • Experience managing marketing automation platforms like Marketo; as well as with Salesforce
  • Hands-on experience with sales ops and/or marketing ops as part of revenue operations in SaaS companies, driving scaled sales teams, and strategic initiatives
  • Experience with customer data platforms like Segment
  • Deep understanding of data models and architectures
  • Demonstrated success leading and managing funnel operations throughout the customer life cycle, ensuring cross- functional alignment 
  • A proven, hands-on team member with the ability to work through highly matrixed and complex organizations and to communicate clearly across multiple teams and areas of expertise
  • Strong understanding of Marketing technology landscape, measurement, and attribution approaches and technologies like FullCircle, Drift, LeanData, Unbounce, and more
  • Analytical and able to interpret, manipulate and explain data trends 
  • Strategic, big picture, out-of-the-box thinking
  • Demonstrable ability to communicate, present and influence key stakeholders at all levels of an organization, including Executive and C-level
  • Proven ability to multitask, while maintaining sharp attention to detail
  • Strong verbal and written communication skills


  • Optimize our marketing technology stack and the related workflows and processes, ensuring our existing processes are well-supported, and that we are building for the future.
  • Be obsessed with data model architecture, normalization, and cleanliness as it relates to the marketing/sales tech stack.
  • Manage database hygiene and optimization; develop strategy for monitoring and partnering with Business Technology to improve gaps in data health and marketing automation performance.
  • Understand the customer journey and lead flows and routing through our systems and oversee the buildout, enrichment, and assignment of our leads database.
  • Work cross-functionally with Analytics, Engineering and Sales Ops to develop a holistic sense of our revenue funnel from marketing through closed won.
  • Partner with stakeholders across Marketing to ensure that our Marketing programs are operating productively and efficiently.
  • Oversee the operational aspects of campaign preparation and attribution.
  • Assist in reporting the top and middle of the funnel metrics and insights as it relates to the sales and marketing growth funnel. 
  • Develop data-driven reporting on marketing sourced/influenced pipeline and AE/SDR-generated pipeline and how it relates to closed business.
  • Create real-time dashboards (snapshots) and weekly/monthly/quarterly standardized reporting cadence to understand the trends in pipeline growth and pipeline movement, and how they are influenced by the top and middle of the funnel activity.


Twilio is a company that is empowering the world’s developers with modern communication in order to build better applications. Twilio is truly unique; we are a company committed to your growth, your learning, your development, and your entire employee experience.  We only win when our employees succeed and we're dedicated to helping you develop your strengths. We invest in weeks dedicated to tackling hard problems and creating your own ideas. We have a cultural foundation built on diversity, inclusion, and innovation and we want you and your ideas to thrive at Twilio.

About us:

Millions of developers around the world have used Twilio to unlock the magic of communications to improve any human experience. Twilio has democratized communications channels like voice, text, chat, video and email by virtualizing the world’s communications infrastructure through APIs that are simple enough for any developer to use, yet robust enough to power the world’s most demanding applications. By making communications a part of every software developer’s toolkit, Twilio is enabling innovators across every industry — from emerging leaders to the world’s largest organizations — to reinvent how companies engage with their customers.

In accordance with applicable law, the following represents Twilio's reasonable estimate of the range of possible compensation for this role if hired in Colorado. Please note that this information is provided for those hired in Colorado only, and this role is open to candidates outside of Colorado as well. 


Denver/Boulder Metro:

Salary Range: $74,944.00 - $93,680.00

Rest of Colorado:

Salary Range: $65,576.00 - $81,970.00

Sales Commission: Additionally, this role is eligible to earn commissions and eligible to participate in Twilio's equity plan.

Non Sales: Additionally, this role is eligible to participate in Twilio's equity plan.

An overview of Twilio’s benefits offered is listed below:

Twilio is committed to delivering a comprehensive benefits program that provides support needed for you and your loved ones. It’s likely that you don’t think about benefits every day; however, they are an important component of your total compensation, and we want you to understand the options available to you so that you can make the most of your benefit dollars.  At the time of this posting, this role is eligible to participate in the following benefits, which Twilio reserves the right to modify at any time for any reason in accordance with applicable law:

Healthcare Insurance and Leave

  • Prescription Drug
  • Dental
  • Vision 
  • Flexible Spending and Health Savings Accounts
  • Leave programs for all of life’s moments: maternity, parental/bonding, as well medical leave to care for yourself or a loved one

Financial Benefits

  • Short and Long Term Disability Insurance
  • Life and Accidental Death & Dismemberment Insurance
  • 401(k) Retirement Savings Plan with a match

Reimbursement Programs & Stipends

  • $65 per month work-from-home stipend
  • Up to $50 per month for wellness expenses and activities
  • Up to $30 per month to use towards books/eBooks


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