About the role:

Seera’s group has launched its new brand, elaa, to offer travel management services to corporate and government customers through a B2B model. Now elaa has a dedicated product rollout that is responsible for managing the transition journey of all customers from their current state to elaa’s travel management portfolio digital product.

By joining Seera, you will be part of the fastest growing travel company in the Middle East. Seera is the largest travel and tourism group in the MENA region. Seera means journey. A symbol of change. A positive step into the future. We’re opening up the opportunity of travel for everyone by connecting cultures, through a balanced portfolio of trusted brands that consistently exceeds customer expectations.



  • Develop a deep understanding of elaa portfolio of digital products, including but not limited to features, limitations and roadmap (in alignment with the product management team)
  • Support elaa account managers to present elaa portfolio of digital products to potential customers and answer all queries relating to the product of interest 
  • Develop a rollout plan for new customers and align it between the customer project team and all other relevant teams in Seera
  • Manage all customer communication and coordination of activities during the rollout cycle
  • Lead requirements gathering and completing the configuration workbook for customers
  • Liaise with product development team to configure the product(s) based on the gathered requirements and configuration workbook(s)
  • Oversee the product configuration, testing and training for customers
  • Support in change management during product deployment and activation for customers
  • Support on the refinement of the rollout methodology and development of materials 
  • Support on the refinement of the product(s) by providing customer feedback to the product management and development teams 
  • Develop periodic and ad-hoc status reports to leadership on rollout status (to selected or a group of customers)
  • Provide coaching and oversights to specialists and associates in the team with their rollout efforts to their assigned customers



  • Bachelor’s degree (in business or engineering) from a reputable university
  • 3-4 years’ experience in digital transformation and product management
  • Comfortable to operate in waterfall or agile delivery modes, as per customer needs
  • Excellent stakeholder management skills
  • Excellent presentation development and delivery skills
  • Problem Solver with excellent communication skills
  • Fluent in Arabic and English
  • Has the ability to travel for work (within the MENA region)
  • Exposure to business development and sales cycles (preferable)

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