We are looking for a Senior Performance Marketing Manager to help grow Seed’s member base. This role will be a key contributor to acquiring new Seed members at an efficient CAC through channel, creative, and other optimization strategies. The ideal candidate will have a background in acquisition across multiple channels and will be able to work cross-functionally with growth partners, creatives, copywriters, compliance, sci-comms and other functions within our ecosystem. 

In order to make this magic happen each and every day, we need someone with exemplary abilities to test and learn, communicate the story in the data and an insatiable curiosity to learn, understand the science of our product innovations and join our ecosystem. This role is optimized for growth and learning, so a passion for asking questions and digging deeper is absolutely essential. 

Experience in regulated areas of consumer health and science and health-focused products, a major plus. 

What you'll do:

  • Manage the day-to-day performance and strategy for new paid social and other channels
  • Set up, run, and analyze performance of managed channels on an ongoing basis to ensure optimal performance on KPI’s such as CPA, CAC, new members, etc. 
  • Collaborate with influencer marketing, brand marketing, and others on the performance marketing team to improve full omnichannel funnel efficiency and related campaigns.
  • Research and implement new techniques and technologies that are relevant to our media strategies.
  • Own all aspects of campaign setup, optimization, troubleshooting, and reporting with a sustained focus on CAC efficiency and scalability.
  • Collaborate with internal Creative, Copy, Compliance and Brand/Product teams to develop relevant marketing assets.
  • Stay abreast of trends and innovations across the paid media landscape and partner with the rest of the Marketing team to refine our approach as needed.
  • Science communication / translation and knowledge of regulatory, a plus.

Who you are:

  • 3-5+ years experience in performance marketing 
  • Minimum of 2+ years running ads on Facebook, Instagram, etc. ads through Ads Manager
  • Experience managing 1-2 junior team members 
  • An insatiably curious sponge with a deep commitment to learning
  • You approach tasks big and small with kindness, optimism, and dedication
  • A clear writer and communicator
  • Highly productive, proactive, and collaborative team player—quick to mention if something is veering off schedule 
  • A natural self-starter who is always looking for ways to plug in
  • Excels at time management and can skillfully re-prioritize at any moment
  • Attention to organization and detail with a passion for proofreading
  • Tech-savvy and/or willing to search Google, YouTube and Reddit threads for tech tutorials
  • Efficiency-minded, and one to speak up if there is a better, faster, easier way to do something 
  • Comfortable in the ambiguity and ever-evolving needs of a fast-growing startup environment

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