We don’t have to tell you that the healthcare landscape is changing. You’re in it. Telemedicine, direct-to-consumer pharmacies, high-tech clinics, wearables, public health AI, health coach certifications, etc. are creating a new healthcare ecosystem, and you are tracking these evolutions.

At Seed, you’ll launch and grow a new business unit that will affect how licensed practitioners and their clients/patients access and understand the microbiome and probiotics. Most companies think of this influential community as a B2B sales channel, but we believe there’s a more empowering approach that solves rampant misinformation in probiotics and elevates this prosumer experience in a noisy (and often archaic) space. You’ll own the strategy, P+L, tech and product briefing, trade marketing and communications, community education and engagement, and the two-sided experience for both practitioners and those they serve. To do this, you’ll work cross-functionally with Care / SciCare, Operations, Finance, Marketing, SciComms, and R+D.

You’ll connect dots across the licensed practitioner landscape (e.g. functional medicine doctors, acupuncturists, gastroenterologists, dietitians, clinics, telepharmacists). You’ll understand their needs, how they are currently being and not being served by companies, the best ways to reach them, how we can add value to their work, how we can help them serve and educate their clients and patients, how we should gather them in real life and digitally, and how we can be an ongoing resource for them.

You’ll operationalize all aspects of this unit and forge the strategic partnerships required to scale and diversify this community as we launch new products in verticals and domains with unique practitioner expertise. You’ll own the end to end user journey and two-sided product for practitioners and their patients. You’ll double quadruple the size of our existing CRM, prove ROI on multiple channels, weigh in on the user journey experience of practitioners and their clients, and build an exceptional team as we grow.

Most importantly, you’ll raise the bar for what practitioners should expect from companies and products to earn their trust and recommendation.

Who you are:

  • 7+ years of related business development, marketing, or operations experience
  • Previous experience in consumer health, healthcare, and/or the prosumer space
  • Previous experience interfacing with healthcare practitioners (HCP), translating products and services across varied domains of expertise and fields of medicine
  • Previous experience brand-side
  • Experience leading large, complex, and first-of-their-kind projects end to end, from strategy to launch to scale
  • Extraordinary written and verbal communication skills
  • Flawless attention to detail in planning and execution of all assigned tasks
  • Knowledge of regulatory and compliance in probiotics and licensed healthcare practices
  • Literacy in health and science

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