About the Opportunity

SecurityScorecard is hiring a Digital Marketing Specialist with experience in demand generation and acquisition. The ideal candidate will enjoy a fast paced environment and getting to work on a multitude of projects at once. This position will work alongside and report to the Acquisition Marketing Manager to assist in the execution of full-funnel marketing strategies.  

SecurityScorecard's SaaS based platform enables enterprises to instantly rate and understand the security risk of companies, non-intrusively and from an outside-in perspective. We use an A-F rating scale. Companies with a C, D or F rating are 5 times more likely to be breached or face compliance penalties than companies with an A or B rating. Our platform is used by nearly 1,000 customers for use-cases including self monitoring, vendor risk management, cyber insurance, board reporting, and M&A.

Headquartered in New York City, we are funded by top investors such as Sequoia Capital, Google Ventures, NGP, Moody’s, Intel, and others. Our vision is to create a new language for companies and their partners to communicate, understand, and improve each other’s security posture.

Responsibilities

  • Execute digital marketing plans, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Requirements

  • BS/MS degree
  • 2-3 years of proven working experience in digital marketing
  • Experience with SEO/SEM, marketing database, email, social media and/or display advertising campaign
  • Knowledge of website analytics tools (e.g., Google Analytics)
  • Up-to-date with the latest trends and best practices in online marketing and measurement

Traits

  • Likes the analytical side of marketing 
  • Likes to work in a team environment 
  • Interests in the why behind our marketing efforts
  • A love for cybersecurity 
  • A go-get-em attitude 

What to Expect in Our Interview Process

  • Pre-recorded video interview to share more about your experience and career objectives. You can do this at your convenience.
  • Video interview with hiring manager 
  • Video interview with 2-3 team members and a marketing executive

Apply for this Job

* Required