Job Description:

  • Lead team to create monthly KOL budget and content plan for both ShopeePay Offline Payment
  • Oversee team to create creative content and messages to promote products and campaigns via KOL
  • Manage and evaluate KOL post and video performance
  • Communicate and coordinate across internal and external teams
  • Manage overall user sentiment and collect user satisfaction from KOL post


  • Bachelor's or Master's degree in Business Administration and related fields, preferably in Digital Marketing, Communications, Marketing, Business or New Media
  • 3-5 years work experience in related fields (e.g. e-commerce, consulting, tech)
  • Experience in KOL or media budget management and evaluation
  • Strong leadership and team management skill and understand big picture overview and direction
  • Strong critical thinking and able to plan and do business and budget justification
  • Strong TH/EN language with creative mindset and have sense of pattern & cause and effects
  • Highly creative with personalized / segmented communication experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
  • Experienced in communication in e-commerce or online platform business will be an advantage.
  • Up to date with the latest trends and best practices in new creative way of marketing
  • Able to work in a fast paced working environment while maintaining a great attention to detail and working to deadlines.

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