Job Description:

  • Strategize marketing direction with budget and planning team based on business direction and KPI sets
  • Transform strategies into actionable guidelines and recommendations for marketing team to solve business issues
  • Coordinate and communicate with internal and external parties
  • Manage to drive % order contribution to Shopee order in each marketing channel in platform, while balance order with driver supply availability
  • Utilize platform visibilities to ensure all assets are used efficiently and reach target
  • Understand and analyze users behavior to enhance % user adoption to Shopee user
  • Run marketing initiatives, ranging from user acquisition to collaboration with potential partners
  • Regularly review and analyze key commercial/marketing metrics to provide insights and deliver findings using suitable visualization and reporting tools to support marketing decision


Requirements:

  • Minimum Bachelor’s degree in Business Administrations, Economic, or related fields
  • Strong structural thinking and analytical skills
  • Understand big picture overview and overall direction, able to cascade down sub-team direction to follow overall direction
  • Able to initiate, evaluate and manage the objective to meet key objective
  • Strong team management and project management skills and able to act as product owners to manage initiative from features & growth and sync with multiple operation teams
  • Experience in marketing and/or campaign management specifically in e-commerce and food delivery will be a plus
  • Possess can-do attitude and ensure smooth operations and execution of each campaign launch

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