When you join SBI, The Growth Advisory firm, as a Director, Demand Gen you are joining a firm that is on the forefront of driving innovative go-to market transformations helping clients solve their revenue growth challenges.

You will be a key member of the marketing team, responsible for driving growth. This strategic role requires an individual with strong leadership skills who can work cross-functionally and determine how to best reach, educate, nurture and drive action with our target buyer persona. This role reports to the VP, Demand Generation.

You will own all aspects of demand generation marketing for the Core Consulting business unit and any future business service lines SBI introduces or aquires, working closely with members of the leadership, sales, product and marketing teams. Along with our VP, Demand Generation, you will design go-to-market strategies that expand our firm’s revenue growth opportunities. 

Core Responsibilities

Description

Executive Relationship Building

Particularly with Commercial Sales leaders, Product, Research and Marketing executives.

Develop best in class Marketing demand generation programs

Design and execute complex, end-to-end marketing campaigns that deliver results measured in MQLs and pipeline. Activate a full-funnel approach to drive awareness, consideration, and acquisition to achieve Marketing-sourced revenue targets and demand generation goals.

[For Core Consulting Demand Gen leader] Support existing relationships and expansion opportunities. Expand traditional word-of-mouth and referral opportunities to new markets and accounts.

[For SBI Pro Demand Gen leader] Support retention, usage, and growth goals for existing business in partnership with Sales/Commercial Leaders.

Understand, define, and optimize success metrics

Clear understanding of “what good looks like”, able to articulate to leadership, set success metrics, and regularly report on progress. Using those metrics for data-driven adjustments of demand generation campaigns/activities.

Team Leadership

Coordination with external resources. Potential to add team members as demand increases.

Marketing Operations Collaboration

Work with Marketing Operations/Agency to ensure we are collecting data and using it for a data-driven marketing approach

Sustain the integrity of the SBI Brand

Ensure consistency in brand look, tone, and feel across all channels

 

 

Experience and Requirements: 

Ideal candidates will have 8-10 years of demand generation or marketing experience preferably having led the function at a small-midsized company, or previous marketing consulting experience specifically in B2B services, including:

  • Significant experience in a variety of the following categories:
    • Leading a marketing function at a B2B services organization
    • Management of outside freelancers, consultants, designers, and agencies
    • Strategy and/or transformation roles on industry leading initiatives that positively impact revenue growth
    • Understanding of management consulting, go-to-market, private equity, and enterprise
    • Bachelor’s degree in Marketing, Communications, Business Administration
  • Experience in the C-Suite or with VP level, such as a CRO, Sales or Marketing executives, communicating complex ideas effectively to executives and board members, leading clients to take positive action with SBI
  • Ability to work effectively with people at all levels in an organization

CCPA Notice for California applicants: 

https://sbigrowth.com/ccpa-and-cpra 

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