Job Purpose:
As a member of the Brand & Cafes team, the Marketing & Events Coordinator will support & lead initiatives that drive Saxbys’ brand awareness on new & existing college campuses. This will include interfacing with partners (e.g. college & university administration) to coordinate the lead-up & execution of a Grand Opening event to establish The Saxbys Experiential Learning Platform as a cornerstone of campus from Day 1 of cafe operations.
Aside from Grand Opening coordination, this role is responsible for creative assets for both in-cafe marketing and social media. The selected individual will have the opportunity to leverage their impressive portfolio of photography & graphic design to drive creative work of a dynamic brand poised for dramatic growth.
Summary of duties and responsibilities:
Partnership Launches & Events
- In partnership with the Senior Creative Manager, be ‘the’ brand representative that builds key university relationships that will ensure Saxbys become a cornerstone on campus from Day 1
- Plan & execute each new cafe’s Grand Opening event
- Create cafe opening timelines & Run of Show to execute a comprehensive communications plan with the university in lock step
- Facilitate partnership announcements/photoshoots and schedule accordingly
- Collaborate with the Recruiting team during partnership launches and to support ongoing campus awareness
Campus Marketing & Awareness
- Build a marketing plan to help ensure Saxbys is well recognized and embraced on campus before and after the cafe’s Grand Opening
- Enlist student leaders & campus leaders to generate excitement while involving important advocates across university leadership (i.e. Dean, President, or Chancellor’s office), career services, and marketing communications
- Serve as the Marketing Consultant for a set of SCEOs, and work with them to complete a situation assessment & campus marketing plan each semester. Manage a campus marketing budget aligned to the revenue projections of each cafe.
- Create digital and print materials for Grand Opening activations, in-cafe and campus signage, and any other assets that the cafe Teams or partners may need
Content & Community Engagement
- In partnership with the Senior Creative Manager, develop creative visual materials surrounding assets such as social content, in-café signage, campaign videos, app items, newsletters, promo cards, etc. based on the overall creative concept
- Implement systems & processes that streamline content development for the entire Saxbys organization; e.g. leveraging insights, digital content tools, the Brand Ambassador program, and student team members to create engaging content that support the brand.
- Work with Associate Marketing Manager to develop campaign newsletters, and paid and organic social media posts
- Maintain a Digital Asset Directory; including but not limited to master cafe directory photography, product & lifestyle photography, evergreen brand assets, and periodic campaign assets to be used by internal & external partners.
- Assist the Senior Creative Manager in daily tasks connected to creative production such as pre-production prep, casting assistance, prop sourcing, and post-production refinement.
- Align all initiatives and projects back to overall strategy and designated brief
Qualifications:
- Support, exhibit, and promote Saxbys Mission Statement, Make Life Better, and Core Values in all daily activities. Our Core Values include:
- We are a community serving our community
- We embrace being O.D.D. (Outgoing, Detail oriented and Disciplined)
- Profit creates opportunity
- We live with pride, passion, and purpose
- Care personally and communicate openly
- Serve yourself by serving others
- 1-3 years of relevant experience of event planning/coordination
- Strong creative & presentation skills
- Confidence in dealing with people (internal and external) and resolving issues diplomatically
- Impressive & effective communication skills including: impeccable writing and editing skills, with the ability to distill complex topics into simple messages alongside a sharp eye for detail, the ability to create a narrative and communicate a compelling story
- Excellent project management skills with demonstrated ability to deliver multiples projects on time while maintaining high standards
- Infectious positivity and dogged perseverance; especially when navigating the complexity of higher education partnerships
- 1-3 years of relevant creative experience including graphic design, photography & social media
- Proficient with Adobe Creative Suite (higher experience preferred with Illustrator, Photoshop + InDesign)
- Proficient photography & graphic design portfolio is a huge plus
- Uses creative examples to tell compelling stories
- Bachelor’s degree or equivalent experience required
- Travel is required (up to 50%); must maintain valid drivers license
- Physical Requirements:
- Able to stand, walk, and smile for extended periods of time.
- Able to stoop and kneel.
- Able to hold, see through, and operate a camera.
- Push, pull, lift or carry up to 35 lbs.
- Ascend or descend ladders, stairs, ramps.
