Samsara, founded in 2015, is a leader in Industrial IoT and our mission is to increase the efficiency, safety, and sustainability of the operations that power our economy. Our solutions combine hardware and software to bring real-time visibility, analytics, and AI to operations across various industries. Samsara’s fast-growing team is headquartered in San Francisco, with offices in San Jose, Atlanta, and London. Our team has raised over $530M from Andreessen Horowitz, General Catalyst, Tiger Global, and Dragoneer.

We are seeking a dynamic leader to help accelerate the adoption of our technology by the market and establish Samsara’s position as the leader in connected fleets. In this role, you will be responsible for all aspects of the EMEA marketing function, including growth marketing, product marketing, event marketing, and campaigns/demand generation. You will lead our EMEA go-to-market strategy and be an ambassador for our London office and other future European offices as we expand globally. This is the chance for an expert strategic business-oriented marketer to take Samsara into new countries and grow usage among companies of all sizes.


The Director, EMEA Marketing will work on:

  • Storytelling: Compelling storyteller with a strategic and analytical mindset who can engage and educate customers and prospects, with a knack for cultural and market nuances and incorporating them into go-to-market plans
  • Customer focus: Demonstrate an encyclopaedic knowledge of the customer, the competition, and how a technology uniquely solves that customer’s problems
  • Go-to-market: Define and execute the strategy, goals and measurement methods for cohesive cross-functional plans that enable winning execution for customer acquisition, engagement, up-sell and retention
  • Creativity: Thrives in an environment without a set playbook, is excited to build a scalable, high-impact EMEA marketing team that drives growth across the company.
  • Integrated marketing: Ability to design integrated marketing plans and campaigns, ensuring all marketing teams and stakeholders are aligned on a shared goal
  • Market knowledge: Develop a deep understanding of the EMEA market and competitive landscape, adapt it for each country's needs and educate teams about related local marketplace and competitive trends.
  • Results: Continually share program results, industry and customer trends and creative inspiration to keep everyone globally-minded, consumer-obsessed and results-driven.
  • Partnership: Build out partner co-marketing plans and activities to drive market awareness of Samsara in the EMEA region.
  • Manage & scale: Ability to hit the ground running, while being able to build, and scale a team for the future.  Possess exceptional ability to work cross-functionally, with marketing, growth, sales, product and executive leadership.  Manage the day to day operations of the UK office in a matrixed environment.
  • Insights: Working with your product marketing team, develop insights on user data, account data, the voice of the customer, and campaign effectiveness through reports or research. Works with business partners to translate insights into actionable recommendations that promote business objectives and drive tangible business results.
  • Championing, role modelling, and embedding Samsara’s cultural principles (Obsess Over the Customer, Build for the Long Term, Growth Mindset) as we scale globally and across new offices
  • Hire, develop, and lead an inclusive, engaged, and high performing team 

An ideal candidate would have:

  • Experience leading a pan-EMEA B2B SaaS enterprise marketing team, ideally for a US-based company, with cross-functional expertise across all marketing competencies
  • Experience marketing in an enterprise technology sales cycle; familiar with inside and field sales, sales development programs, communications, and outbound marketing campaigns
  • Proven track record of acquiring customers and expanding brand presence through innovative strategies and execution
  • Track record of being a public-facing spokesperson for an enterprise software business in EMEA
  • Deep understanding of software. Experience with wireless systems, analytics, or big data are a plus.
  • Strong messaging skills. Ability to create or edit content at an expert level
  • Bias-to-action and hands-on experience delivering business results. 
  • Ability to effectively communicate and present to stakeholders at all levels of the organisation within Samsara, and externally with customers, partners, media, industry analysts and vendors. 
  • Ability to thrive in a fast-paced environment where things change constantly
  • Minimum 10+ years of  broad marketing and management experience
  • Multilingual skills are a big plus 


Working at Samsara has its perks: monthly commuter benefit on top of your base salary, selection of breakfast options, free catered lunch on most days, private medical and dental insurance, 25 vacation days plus 8 UK bank holidays, pension scheme, unlimited snacks & fruit, growth and development opportunities, friendly and modern office in central London and regular team outings.

At Samsara, we welcome all. All sizes, colours, cultures, sexes, beliefs, religions, ages, people. We depend on the unique approaches of our team members to help us solve complex problems. We are committed to increasing diversity across our team and ensuring that Samsara is a place where people from all backgrounds can make an impact. 

Apply for this Job

* Required


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Samsara are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.