Samsara’s Internet of Things solution – which includes fleet technologies ranging from GPS tracking to route optimisation to AI-powered dash cameras – is being adopted by thousands of new customers every quarter, helping them improve the safety, efficiency, and quality of their operations. We are seeking a true full-stack marketer to accelerate Samsara’s growth in the UK.
In this role, you will be responsible for the full funnel of marketing activities for the UK and Ireland. You’ll own your region’s marketing strategy and execution, meaning that you’ll identify challenges, ideate, develop content as needed, and deliver your message across all relevant channels, to the right audience at the right time. To excel in the role, you’ll need a willingness to build programs from scratch, to experiment until you get results, and to work across a variety of mediums and deliverables. You must be creative, analytical, and brave.
Customer Focus - Demonstrate a deep knowledge of the customer, the competition, and how a technology uniquely solves that customer’s problems.
Sales Enablement - Develop industry narratives, playbooks and full-funnel programs to empower a rapidly growing sales force to close more deals, faster, and at a higher lifetime value.
Content - Craft compelling new content (e.g. case studies, one pagers, blogs, videos, etc.) and own the UK version of the website to engage customers.
Campaigns - Identify target audiences, craft tailored messaging and create targeted or scalable campaigns to move them through the sales funnel.
Events - Collaborate closely with the events team to identify the right industry-specific events for your region, execute events, and build follow-up campaigns for leads to maximise ROI
Brand awareness - Determine which outlets are most influential with your target audience, and deliver the right campaign and messaging within these channels.
Digital/Paid acquisition - Collaborate with the Growth team to ensure that paid acquisition efforts (AdWords, Facebook, etc.) are appropriately targeting your region to generate leads.
Extremely data-driven; committed to experimenting until you see measurable results
Excellent communication and storytelling (written, verbal, and visual)
Strong project management skills, ability to handle projects end-to-end as well as collaborate effectively
Attention to detail and a commitment to exceptional work are part of your personal philosophy
2-5 years experience in marketing/advertising/PR, consulting, or similar
Marketing automation/operations expertise is helpful
Experience in a B2B technology environment is nice to have
Bachelor’s degree or higher
Working at Samsara has its perks: monthly commuter benefit on top of your base salary, selection of breakfast options, free catered lunch on most days, private medical and dental insurance, 25 vacation days plus 8 UK bank holidays, pension scheme, unlimited snacks & fruit, growth and development opportunities, friendly and modern office in central London and regular team outings.
At Samsara, we welcome all. All sizes, colours, cultures, sexes, beliefs, religions, ages, people. We depend on the unique approaches of our team members to help us solve complex problems. We are committed to increasing diversity across our team and ensuring that Samsara is a place where people from all backgrounds can make an impact