Samsara’s Internet of Things solution – which includes fleet technologies ranging from GPS tracking to route optimization to AI-powered dash cameras – is being adopted by thousands of new customers every quarter, helping them improve the safety, efficiency, and quality of their operations.
We are looking for a creative, results-driven digital marketer to help us generate demand and drive customer acquisition. The right candidate is a strategic thinker and exceptional writer who is excited to develop, execute, and optimize multi-channel marketing campaigns. This role is key to the growth of the business and will have a direct impact on Samsara's success.
Develop the copy and creative for paid search, display, and social campaigns, including ads, landing pages, and gated content
Tailor messaging to address audience-specific business needs and represent our brand across all channels with clear, compelling copy
Continuously experiment with channels, messaging, audiences, and landing pages to find new lead sources and increase conversion rates
Partner with growth, design, product marketing, and sales teams to deliver targeted campaigns across a variety of product lines, industries, and audiences
Track account performance and optimize all parts of the conversion funnel to build increasingly efficient campaigns
Ensure sales processes are in place for proper lead routing and follow up
3-6 years of demand generation experience, with a history of leveraging SEM and social platforms to drive qualified leads and new revenue
Strong writing and editing skills, both when navigating the confines of ad character limits and when crafting the narrative for long-form content
Strong project management skills and an ability to prioritize amidst many moving pieces
Experience working in a hands-on, fast-paced environment and managing multi-channel campaigns end to end
Experience using analytics to determine impact and effectiveness of campaigns
Experience with major digital advertising channels like AdWords and Facebook and with analytics tools like Google Analytics and Salesforce
BA/BS in marketing, communications, economics, or other relevant field