ROLE: SR. CREATIVE TEAM (ART DIRECTION & COPY) – CONTENT STUDIO
TEAM: THE KITCHEN NORTH AMERICA
LOCATION: TORONTO (HYBRID - 2 DAYS)
ABOUT THE KITCHEN NORTH AMERICA
The Kitchen brings together a range of disciplines and capabilities. It’s a team of creatives, producers, data analysts and social experts working together to deliver remarkable ideas that live in a variety of mediums, from everything from social to TV. This team moves at the speed of culture. It is built to respond to trends and events as they happen, coming up with the ideas that transcend social media to capture the spirit of the moment, earn media impressions, and get the country talking.
Are you ready to join an award-ambitious team that's making waves in the advertising industry? Our incredible team has been recognized internationally by industry giants like Cannes, One Show and was named Campaign's Global ‘In-House Agency of The Year’, further solidifying our position as a leader in the industry. Join us and be a part of something truly special - a team that's dedicated to creating ground-breaking work and pushing limits.
At The Kitchen, we're not just looking for individuals who want to be a part of the advertising industry - we're looking for trailblazers who are ready to lead the way to the next big thing! We want individuals who are passionate about producing award-winning work and have an innate drive to their craft and are eager to generate innovative ideas both within and outside of the brief.
ABOUT THE ROLE
The Kitchen is looking for an innovative Sr. Art Director and Copywriter Team. You will be joining a team changing the way Kraft Heinz creates breakthrough creative.
This Creative team will be part of a new a new division/ team within the Kitchen that produces high quality TV/ content campaigns for our famous brands across the spectrum (Heinz, Oscar Mayer, Kraft Mac & Cheese just to name a few). This pair will create a wide range of ideas and creative concepts that stand out and earn attention.
As the Sr. Copywriter, you will understand how to craft a script and ideas on a page. Your experience in a variety of mediums, from traditional to social means that you have a wide lens for solving problems, breaking down norms, and delivering ideas that are interesting and disruptive. You know how to translate insights into copy that make people pay attention.
As the Sr. Art Director, you’ll use your strong concepting and ideation skills to produce great creative ideas and use your strength as a visual storyteller to bring them to life. You’ll translate your ideas (and the team’s concepts) into visuals for TV, social and other mediums. You’ll partner with producers to make sure that a wide variety of content is captured and edited in a way that fits the iconic brands you represent. You’ll need a strong understanding of the best-practice design principles for Instagram & TikTok but you’ll also need to be comfortable breaking them with innovation that captures attention in new ways. Your experience in traditional mediums will help you raise the quality of work for social and other digital formats. You’ll use your unique skillset and trained eye to inspire the design team around you.
CORE RESPONSIBILITIES
- CREATIVE IDEATION: Supports the team by creating world-class creative that dares to be better.
- CRAFT: A deep understanding in video production process and elevating the look and feel of the campaign to be world class, someone who sweat the tiniest of details.
- COLLABORATION: Acts with optimism and a love for the next big challenge, works with a creative partner, creative lead, and a team of designers, producers, and strategists to ensure that The Kitchen is a collaborative place for producing great ideas as one integrated team.
- BRAND STEWARDSHIP: Cares for the tone and spirit of the brands The Kitchen represents, working to ensure the creative tone and social presence of brands are both distinctive and ownable to the brand.
- ADAPTABILITY: Demonstrates resiliency in a dynamic, fast-paced work environment where ideas and opportunities happen fast and require flexibility.
EXPERIENCE & SKILLS
- 5+ years of relevant agency experience with a focus on video/ content storytelling and a proven track record and portfolio of work
- Experience and passion for mentorship of Junior Creatives is an asset. You’ll have the opportunity to support The Kitchen’s Junior talent through our best practices
- Ability to come up with cutting-edge concepts and executions
- A high level of curiosity, awareness, and enthusiasm on culture
- Highly organized with an ability to work under tight deadlines and shifting priorities in a fast-paced environment
- Proficient using Mac OS, Adobe Creative Cloud (Expert knowledge of Illustrator, Photoshop, and InDesign), SharePoint, Microsoft Word, Excel, and PowerPoint (or Keynote).
- Passion for food and food design with an insatiable curiosity to learn more about it
- A desire to do award-winning, internationally recognized work
The Kitchen, Kraft Heinz, and Salt are committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.
