ROLE: CREATIVE DIRECTOR - OMNI/COMMERCE
TEAM: SHOPPER/OMNI
LOCATION: TORONTO (HYBRID)
COMPANY OVERVIEW
Salt XC is a full-service agency with an ambition to earn the world’s attention. Our core philosophy of Connected Creativity™ grounds us in a cross-disciplinary collaborative approach to ideation and planning that helps unlock the power of different perspectives, delivering new and effective solutions. The best results start with different ideas.
ROLE OVERVIEW
We're looking for a Creative Director to work across our collection of tier 1 clients who work in omnichannel, marketing – these are clients whose business needs to have an impact at the shelf – selling products to consumers – and know that this goes beyond shopper marketing with integrated campaigns that span across content, creator/influencer, digital/social, and experiential.
You are an idea-focused creative who believes in the power of every medium - you will lead the creative vision for campaigns that thrive at the retail shelf, online, and in consumers’ lives. Your role is to create and transform concepts into a visually stunning and cohesive creative output that resonates with consumers throughout their entire shopping journey from awareness to purchase.
You will collaborate closely with a team of strategists, creatives, designers, producers and outside vendors, ensuring that every piece of creative work is executed based on strategy at the highest level. You have a keen eye for detail, a passion for innovation, think creatively and strategically and have the ability to mentor and inspire Art Directors and Designers.
Not only will you brainstorm and develop the Key Visuals and kit of parts for all programs, you’ll work closely with the cross-functional teams to help ideate large-scale omni programs for our clients. A Creative Director at Salt will succeed If they have the confidence to let ideas come to life in unique ways, and the curiosity to learn new tactics and mediums from the diverse creative team around them.
CORE RESPONSIBILITIES
- Creative Development: This role Is about the Ideas, and your ability to translate "big" thinking into clear, powerful presentations that span a range of tactics and mediums.
- Storytelling: You craft compelling stories that are weaved in throughout the shopper’s ‘path to purchase’. You're the face of the agency for your portfolio of brands, and take pride in the work you put forward, and how It's presented.
- Creative Leadership: You lead by doing: you don't just direct the work, you work alongside your team, and sometimes on your own to show others how quality work is made. You respect others by working proactively. You respect timelines and process so that your strategy, client service, and production partners can work alongside you to make the work stronger.
- Team Management & Talent Development: You manage a team of creatives (Jr. Creative, ACD, Designers) to help them put forward great work they're proud of. You help them break through their creative blocks and help them grow and develop the skills they need to succeed. You take responsibility for their ideas alongside them, ensuring only high-quality work gets to your clients. You evaluate and address talent gaps on your team to train or attract new talent to a fast-growing agency.
ADDITIONAL RESPONSIBILITIES
- Lead and supervise multiple projects and teams while meeting deadlines
- Ensure resources are allocated according to project needs
- Direct the creative development for omni channel shopper programs
- Ensure brand identity and message consistency across channels
- Meet client objectives, values, budgets, and deadlines
- Lead and participate in brainstorming sessions
- Keep up with the latest trends, strategies, and technologies
- Develop messages and visuals against brand guidelines and brand tone of voice for film, print, digital & social
- Lead teams and ensure strong and non-traditional creative output, while reporting into and partnering with the Executive Creative Director
- Process information supplied by client/strategy/account services and translate into effective creative work
- Present work and develop relationships of value and respect with the client
- Help the agency develop a strong and positive relationship with the advertising community to help recruit top talent
EXPERIENCE & SKILLS
- Big Unconventional Idea Thinking: You go beyond the executional or tactical tasks and come up with innovative media neutral ideas that work across all shopper touch points.
- EITHER a proven track record of success in Integrated marketing, or a track record in shopper marketing or brand communications with a portfolio that showcases examples of integrated Ideas (experiential, content, brand acts, social media)
- An established leader with a history of developing talent
- Strong Portfolio: You demonstrate originality, innovation, and multi-disciplinary thinking through your work. Your portfolio should show examples of work you created, and work you helped lead with others. It should show a range of ideas that demonstrate strong Ideation, copywriting and art direction.
- Leadership Skills: You demonstrate strong leadership skills and can organize, motivate, and improve the creative output of those around you
- Proactivity: You work ahead of, not right up to deadlines. You can prioritize and plan your work to allow others time to contribute, and you are receptive and open to feedback and alternate perspectives.
- Entrepreneurial You take initiative and proactively come to the table with new ideas to push forward the creative work and develop the client relationship
- Production Savvy: You know how to work within budgetary constraints and have experience working with photographers, directors, and vendors
- You live Salt's values and contribute positively to the agency culture.
SALT’S VALUES
- Salt of the Earth: We aspire to be good people. People who are humble, hardworking, honest, and kind to one another. People who are fun to work with, who trust and are respectful of each other.
- Do What's Right: We don’t believe in taking shortcuts. We believe in doing what is right, not what is easy or expected.
- Earn It: We believe in rolling up our sleeves and not being afraid of hard work. We want to earn the respect of others, the results we deliver and the praise we receive.
- Make things Better: We aspire to leave things better than we found them and are always looking for a better way. Great ideas come from anywhere, they come from being curious, passionate, solutions-oriented people who care deeply about what we do
- Seek Different Perspectives: We believe in embracing difference; the perspective it brings, how it challenges us, how it spurs creativity, and its ability to make us better.
Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.
