Position Description
Role: Account Director, Shopper/Omni
Team: Accounts
Company Overview
Salt XC is a full-service agency with an ambition to earn the world’s attention. Our core philosophy of Connected Creativity™ grounds us in a cross-disciplinary collaborative approach to ideation and planning that helps unlock the power of different perspectives, delivering new and effective solutions. The best results start with different ideas.
Role Overview
We are seeking an Account Director with shopper/omni-channel marketing experience who is passionate about developing campaigns aimed at driving conversion across the consumer journey. The Account Director will lead the development of small to large omni-channel campaigns and collaborate closely with cross-functional teams. This role involves overseeing the portfolio, growing the business, and ensuring programs are delivered on time, within budget, and aligned with strategic brand objectives.
Core Responsibilities
Client Relations
- Develop, nurture, and enhance client relationships.
- Gain a comprehensive understanding of the client’s business strategy, objectives, and brands.
- Provide strategic direction for the brand/company as required.
- Lead the development of integrated omni-channel campaigns, including IMC/agency partner management.
- Identify organic opportunities for business growth within the client’s business and implement plans for incremental programs and services.
Team Leadership
- Brief and set objectives for specialty teams (e.g., Creative, Design, Media, Studio, Creator).
- Foster collaborative working relationships and efficient workflows within specialty and IMC teams.
- Collaborate with senior leadership to assess new hiring requirements.
- Manage the hiring process with HR, including onboarding, training, and developing a strong account management team.
- Mentor and develop direct reports to provide best-in-class account and production management.
- Conduct performance evaluations and support personal and professional goal-setting for team members.
Financial Management
- Oversee portfolio P&L, collaborating with finance to maintain business profitability.
- Build and reconcile small and large program budgets to drive business profitability.
- Train the account team on budget management.
- Ensure all programs within the portfolio are delivered on time and within budget.
- Identify revenue and profit gaps and create implementation plans to address them.
Business Operations
- Identify new areas for business growth within the omni/shopper team or across additional Salt services.
- Monitor program success, providing optimization options and areas for improvement post-program.
- Manage external stakeholders, including suppliers, partners, clients, agencies, and contractors.
- Lead new or ongoing business initiatives to support growth and development for Salt XC.
Experience & Skills
- Minimum of 10 years in Accounts, Client Service, Project Management, or related roles, with a strong background in Shopper Marketing/Omni Channel marketing.
- Deep understanding of the Canadian retail landscape and agency support processes.
- Experience managing cross-functional client teams (shopper/trade marketing, sales, and brand teams).
- Familiarity with online and offline disciplines impacting omni-channel programming.
- Exceptional leadership and people management skills.
- Proven project management experience.
- Understanding of agency budgeting and reporting requirements.
- Strong strategic thinking abilities.
- Ability to provide clear, actionable feedback to guide internal teams.
- Excellent interpersonal, organizational, negotiation, and leadership skills.
- Outstanding critical thinking and problem-solving abilities.
- Proven ability to oversee and deliver against a large P&L.
- Demonstrated ability to identify and pursue business growth opportunities.
- Experience in coaching, mentoring, and guiding teams to achieve successful results.
Salt’s Values
- Salt of the Earth: We aspire to be good people—humble, hardworking, honest, and kind.
- Do What's Right: We prioritize integrity over shortcuts, believing in doing what is right, not what is easy.
- Earn It: We believe in hard work and earning respect, results, and praise.
- Make Things Better: We aim to leave things better than we found them and seek continuous improvement.
- Seek Different Perspectives: We embrace diverse perspectives to challenge ourselves and foster creativity.
