Manager, Creator Marketing

ROLE: Manager, Creator Marketing
TEAM: Connections
LOCATION: Toronto (Hybrid)

OVERVIEW

The Manager of Creator Marketing is a data-driven, results-oriented, and highly organized platform expert with experience managing and executing influencer campaigns. We are looking for a builder with a growth mindset, who can continue to elevate Salt’s influencer offering through continued innovation and iteration. The best candidate for this role would be a digital native with a burning curiosity for user-generated content, trend analysis, and influencer culture. They have a strong comprehension of how to leverage influencers to drive outcomes, the key players on each platform, when to activate, and how to achieve client goals. This candidate should have a passion for working with creative storytellers and enable influencers to create authentically while managing timelines, deliverables, and KPIs for our partners.

The Manager of Creator Marketing will serve primarily as the day-to-day client lead for all things influencer marketing. This role will require the candidate to quickly learn, adopt, and deploy the Salt technology stack, make recommendations on new processes and improvements, educate colleagues, and collaborate with our media, creative, and account leads daily. Reporting into the Associate Director, this candidate will collaborate across the organization to oversee and execute unique, data-driven influencer strategies for clients, serving as an in-house expert for clients. The successful candidate will need to manage strong trust-based relationships with both client and agency team members, advocating for client success and ensuring programs are implemented to the highest possible standards.

We are looking for an individual that can work both collaboratively and autonomously with ease, with a passion for managing and mentoring junior team members.

CORE RESPONSIBILITIES

• Collaborate with the Creator Marketing and integrated teams to ensure smooth execution of client programming from start to finish, alongside a high-performance team.
• Hands-on keyboard using and building our technology stack and maintaining a roster of preferred partners for our clients.
• Oversee Salt’s influencer relationships, ensuring the creation of engaging, authentic, high-performing content, while also spearheading program budget development, payment terms, and legal considerations.
• Provide active and timely coaching to junior team members, ensuring objectives are met and the team feels motivated, rewarded, and adequately supported.
• Serve as the primary point of contact between Salt’s creator and media teams, or external media agencies, to ensure turn-key whitelisting, dark-posts, and comprehensive influencer content boosting that aligns with clients’ KPIs, utilizing our FrontRunner media tool in many instances, and own collection of media results for creator campaigns.
• Support the preparation, crafting, and presentation of creator marketing plans and proposals.
• Maintain stewardship and accountability of the creator plan, budgets, and project workback schedules, regularly evaluating and monitoring execution.
• Comfort jumping in at every level, from contract negotiations and reporting to client relationship management.
• Foster knowledge-sharing with other disciplines internally, partner agencies, and other departments to ensure up-to-date media and client knowledge.
• Ensure creator plans adhere to the agency’s values, philosophies, and processes.
• Prepare and present evaluations of creator opportunities, platform trends, and issues of interest to clients.
• Awareness of client KPIs and objectives, ensuring that clear measurements of success are in place for every project and are tracked as required.
• Accurately and effectively manage day-to-day client planning, with a deep understanding of client’s business objectives and KPIs.
• Inform leadership of potential challenges and opportunities as it relates to clients.
• Support agency/team projects and new business presentations as required.

EXPERIENCE & SKILLS

• Minimum 3-5 years working at an influencer agency, media vendor, talent firm, or equivalent in a senior campaign management and/or strategy role.
• Bachelor’s degree or Diploma in Marketing, Communication, or Advertising, or equivalent experience.
• Prior hands-on experience in influencer discovery, management, and boosting tools.
• Strong understanding of the influencer landscape with strong existing relationships.
• Confidence working independently toward targets, while also knowing how to “manage up.”
• Experience in managing contracts and legal arrangements with influencers as well as the necessary advertising restrictions and disclosures.
• Strong presentation skills.
• Excellent communication skills (both written and verbal).
• High attention to detail.
• Prior hands-on experience with Facebook Business Manager, GAM, TikTok for Advertisers, Snap, and other platform self-serve media tools.
• Experience in affiliate or click-based strategies to drive and scale commerce or actions.
• Experience in managing complex, multi-platform campaigns and creating professional productions starring influencers.
• Ability to apply common sense understanding to carry out detailed and sometimes involved instructions furnished in written, oral, or diagram form.
• Demonstrated creative and innovative thinker, who doesn’t mind rolling up their sleeves and getting the job done.

NICE TO HAVE EXPERIENCE/SKILLS

• Retail and CPG experience preferred.
• Google Certifications.
• Commercial production experience.
• Experience with e-commerce platforms such as Shopify, Magento, Big Commerce are an asset.
• Working knowledge of basic HTML, CMS Platforms such as WordPress are an asset.
• Experienced in all facets of the digital marketing space: CRM, SEO, SEM, programmatic, social, mobile, video.
• Reference required from influencer contact.

SALT’S VALUES

• Salt of the Earth: We aspire to be good people. People who are humble, hardworking, honest, and kind to one another. People who are fun to work with, who trust and are respectful of each other.
• Do What’s Right: We don’t believe in taking shortcuts. We believe in doing what is right, not what is easy or expected.
• Earn It: We believe in rolling up our sleeves and not being afraid of hard work. We want to earn the respect of others, the results we deliver, and the praise we receive.
• Make Things Better: We aspire to leave things better than we found them and are always looking for a better way. Great ideas come from anywhere, they come from being curious, passionate, solutions-oriented people who care deeply about what we do.
• Seek Different Perspectives: We believe in embracing difference; the perspective it brings, how it challenges us, how it spurs creativity, and its ability to make us better.

Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age, or disability.