Job Description
U.S. or Canadian time zones required | EST preferred
Compensation: $55-60 CAD per hour | Fully Remote
Commitment: 20-30 hours per week for 3 months, with potential to continue upon review
Before You Join The SaaS Academy Team…
How to CRUSH Your Application to SaaS Academy
About SaaS Academy
The SaaS Academy Team is on a mission to help B2B Software-as-a-Service (SaaS) companies grow to new heights through world-class coaching and training.
Our CEO, Dan Martell is an award-winning entrepreneur and investor who has founded multiple companies. He was named Canada’s top angel investor and he's completed over 100+ investments with amazing companies like Udemy, Intercom, and Unbounce.
About the Role
We are seeking an experienced, proactive Content Marketing Copywriter to grow and optimize our content flywheel. In this role, you'll be the creative force behind emails, landing pages, guides, blogs, descriptions, ads, scripts, and content related to program marketing and sales. The ideal person for this role will be able to alleviate bottlenecks by providing clear and creative content that aligns with our established brand.
Here are the three primary components of the Content Marketing Copywriter role:
- Copywriting for various channels and formats: Your main task in this role is to create persuasive, on-brand content for different channels and formats. This includes researching your audiences and personas, crafting emails, landing pages, and ads that convert, creating engaging educational content across social and blogs, outlining content for video, and distilling complex information for lead magnets. Your words will be used across various platforms to effectively communicate our message.
- Content Strategy: In collaboration with key stakeholders, you’ll develop and pitch new ideas for content strategies, funnels, mediums, and formats, with the goal of improving engagement and conversions across channels.
- Developing Projects and Timelines with Stakeholders for Copy Creation: You'll work closely with cross-departmental team members to bring copy and content ideas to life. Plan and set up timelines for creating written content. This means talking with people from different teams like marketing, sales, and our programs to understand the content opportunities that exist and what’s required.
Experience and Qualifications
Required:
- 7+ years of copywriting experience, in an agency or in-house setting
- Experience writing copy for integrated multi-channel campaigns including email, blogs, social posts (for brand and/or personal), social ads, and Google ads.
- Content creation and content strategy experience
- Project management experience
Preferred:
- B2B/SaaS sales-led or product-led experience
- Grown an organic audience on a social platform
- Marketing strategy experience
- Data analytics experience
- Knowledge and use of AI tools like ChatGPT
