In 2013 we called B.S. on protein bars. The result was RXBAR, a disruptive brand.
We are building a brand that cuts through the clutter to be real and upfront with our customers by providing simple, delicious, convenient nutrition.
RXBAR believes in being transparent, direct, and real in everything we do--we we put all of the ingredients right on the front package of our whole food protein bars so there's no need for our customers to have to work to know what's inside.