Rumble is a high-growth neutral video platform that is creating the rails and independent infrastructure designed to be immune to cancel culture. Rumble’s mission is to restore the Internet to its roots by making it free and open once again.
The Chief Marketing Officer (CMO) at Rumble Inc. will be a hands-on, execution-focused leader responsible for driving the company’s marketing efforts across all Rumble businesses, including Rumble Video and Rumble Cloud. The ideal candidate will bring a strong mix of brand-building experience from both agencies and fast-paced startups, with a proven track record of setting and hitting key performance indicators (KPIs) across a high-performing marketing team. Deep alignment with Rumble’s commitment to free speech and independent content is essential.
Key Responsibilities:
- Execution-Driven Marketing Leadership:
- Lead the execution of marketing strategies with a focus on measurable results.
- Collaborate with the executive team to align marketing efforts with Rumble’s business objectives.
- Translate high-level vision into actionable, results-oriented marketing plans.
- Ensure marketing efforts support the growth and differentiation of both Rumble Video and Rumble Cloud.
- Brand Building and Positioning:
- Ensure consistent and compelling brand messaging across all channels and business lines.
- Leverage experience from both agencies and startups to enhance Rumble’s brand presence.
- Manage external agency relationships to drive brand campaigns and creative excellence.
- Performance Marketing and KPIs:
- Drive user acquisition, engagement, and retention through data-driven marketing initiatives.
- Establish and track KPIs to measure the effectiveness of marketing efforts.
- Optimize marketing spend to maximize ROI and drive growth across Rumble Video, Rumble Premium, Rumble Advertising Center and Rumble Cloud.
- Lead Generation for Advertising Sales:
- Develop and execute marketing strategies to drive qualified leads to the advertising sales team.
- Collaborate closely with the sales team to align on lead quality and volume targets.
- Support the growth of Rumble’s agency and brand advertising business through targeted campaigns and partnerships.
- Community Engagement:
- Activate and grow the Rumble content creator community to diversify and expand the content library.
- Develop programs to incentivize and empower creators as Rumble ambassadors.
- Foster deeper connections with creators through engagement initiatives and community-driven campaigns.
- Collaborate with creators to promote platform growth and drive audience engagement.
- Team Leadership and Development:
- Build, mentor, and manage a results-oriented marketing team.
- Foster a culture of accountability, creativity, and data-driven decision-making.
Qualifications:
- Strong alignment with Rumble’s mission and values
- 10+ years of marketing experience
- Strong understanding of the digital advertising ecosystem with agencies and brands.
- Experience in a start up environment with demonstrated hands-on execution
- Proven track record of driving KPIs and delivering measurable growth.
- Deep understanding of brand building and performance marketing.
- Strong execution skills with the ability to manage multiple priorities in a fast-paced environment.
- Excellent leadership, communication, and collaboration skills.
Why Our Team Loves Working Here:
- We are making a significant financial impact for our video creator community; we’re proud of their success stories
- We enjoy challenging the status quo and going head-to-head against Big Tech
- We aren’t afraid to try new things; we act fast and want to win
- We pay competitive salaries and provide great benefits
EEO Statement:
Rumble is an equal opportunity employer. We promote an equal playing field where everyone has the same opportunities regardless of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristics protected by law. Rumble is an active participant in the e-verify program.
Physical demands of the position:
While performing the duties of this job, the employee is regularly required to sit for prolonged periods of time while using a computer and/or keyboard. The employee is required to communicate verbally and hear. The employee may be required to walk, reach with hands and arms, balance, and stoop or kneel. The employee may occasionally be required to lift and/or move up to 15 pounds. Specific vision abilities required by this job include clarity of vision at approximately 20 inches or less (i.e., working with small objects or reading small print), including the use of computers.
