Simon Premium Outlets has joined forces with ecommerce powerhouse, Rue Gilt Groupe, to deliver an elite digital outlet experience. Shop Premium Outlets shoppers delight in special offers and curated assortments from the brands they love - always on sale, all in one place.

Shop Premium Outlets ( is seeking a Director of Performance Marketing to join our very entrepreneurial, fast-paced, data-driven and forward-looking marketing team, oversee a full spectrum of performance digital marketing channels and thrive on driving top line growth through new customer acquisition and consistent ROI optimization. As a marketing leadership role, person on this position will be responsible for managing multi-million marketing budget every year and own full funnel acquisition efforts across all ROI driven marketing channels. Working in startup environment, a qualified candidate is expected to have both strategic, big picture level thinking as well as hands-on experience of operating a wide mix of digital marketing channels on day to day basis. This position reports directly to SVP Marketing.


  • Develop and implement the strategy for a full spectrum of performance marketing channels including but not limited to affiliate, paid search, paid social, display both online and offline, etc. focusing on new customer acquisition
  • Fully own day to day tactical and strategic operations, thriving on achieving marketing sales and new customer acquisition.
  • Identify new channel opportunities and develop implementation plan to consistently optimize marketing channel mix, scale growth efforts and improve ROI through data driven decision making.
  • Focus on driving new customer acquisition with scalability and sustainability. Develop and lead rapid experimentation of new acquisition channels while measuring every part of the conversion funnel to quickly wind down what’s not working and spin up new initiatives to scale up acquisition efforts.
  • Develop new and optimize existing digital marketing analytics reporting to drive sophisticated analyses and deliver actionable business insights to leadership. 
  • Collaborate with Finance and lead budgeting, forecasting and spending justification, focusing on driving and delivering business results.
  • Partner with Product Marketing, Merchandising and other key stakeholders through cross team collaboration efforts to drive scalable top line growth.


  • 8+ years hands on experiences leading performance of multi marketing channels across Paid Search, Paid Social, Display, Affiliates and/or offline catalog.
  • 3+ years experiences in a demand generation or growth marketing leadership role.
  • Technically savvy with hands on experience of working with engineers and leverage technology to scale top line and bottom line growth.
  • Financially savvy with experience owning multi million marketing budget and collaborate with Finance and other key stakeholders to deliver ROI analysis and improvement action plan.  
  • Data savvy with strong analytical skillsets to drive right marketing decision making.
  • Hands on experience in at least one of the most often used analytics platforms: Adobe or Google Analytics.
  • Hands on experience in at least one of the most often used Affiliate advertising platforms: Pepperjam, Commission Junction, Share a Sale, Rakuten, etc.
  • Hands on experience in Google Adwords and Facebook paid ads.
  • Experience in at least one of the most often used data warehousing service: Snowflake, Amazon Redshift, IBM Db2 with high level understanding of the core functionalities. 
  • Experience in at least one of the most often used e-commerce platforms: Shopify or Magento. Hands on experience of operating on Shopify and Magento is a great plus.
  • Experience in e-commerce/ retail or B2C; fashion and/ or high growth companies is a great plus.
  • Global and entrepreneur mindset with big picture level thinking. Effective communication and relationship management skills.
  • Passion for understanding consumer behavior and creating outstanding customer experiences.
  • Great analytical thinking. Bias for action

This Company is an equal opportunity employer, and selects individuals best matched for the job based upon job-related qualifications regardless of race, religion, color, creed, sex, sexual orientation, age, ancestry, national origin, gender identity, genetic information, disability, pregnancy, veteran or military status or any other



Apply for this Job

* Required


Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in RUE GILT GROUPE’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.