Digital Content Strategy Manager

San Francisco, CA  | |

At Rothy’s, we know there’s a better way to do business, and it starts by putting the planet and its people first. More than 179 million single-use plastic bottles and 629,000 pounds of ocean-bound marine plastic have been transformed into our signature thread, creating wardrobe staples that look just as good as they feel. 

Striving for zero waste, we combine 3D knitting technology and handcrafted assembly to create machine washable styles that don’t compromise on comfort. From classic shoes to carry-everywhere bags, we create essentials for wherever you go.

At Rothy’s, building a sustainable future is at the heart of everything we do. We pride ourselves on fostering an inclusive environment at our HQ, retail stores and wholly-owned factory, and are growing our community every day. 

About the Team:

The Commercial Planning & Content team leads the integration of all of Rothy’s marketing channels, in order to create a seamless and strategic approach when interacting with our customers. This team owns the overall Rothy’s Communications Plan, acting as the company north star for what we’re communicating to the customer every week across all channels. This includes non–product consumer touch points, such as press, events, sustainability, loyalty, etc. Overall, this team is responsible for reaching the right customer at the right time with the right message.

The Manager, Digital Content Strategy will report into the Director of Commercial Planning & Content Strategy and will manage an Associate level planner.

What you’ll do:

  • Own all content strategy and planning for our paid channels, including Paid Social (Meta & TikTok), Direct Mail, Affiliate, and Paid Search, as well as Organic Social
  • Partner closely with the Product and Merchandising teams to clearly understand our product strategies, flow calendars, and inspiration. This team will be the direct line from the overall Marketing team to our product pipeline
  • Work closely with paid channel owners to deeply understand how and where customers are engaging with our brand and content, and build ongoing knowledge of what’s working and what’s not working to drive engagement and conversion
  • Develop an understanding around Rothy’s historical performance across paid channels, as well as forward looking channel strategies and testing plans, in close partnership with the Digital Commerce team. You should be savvy with numbers and truly understand what’s driving the business and customer engagement
  • Fully own the strategy and execution of our organic social channels, engaging our best customers and creating deepened brand love
  • Develop content strategies to drive efficiencies across paid and organic social, finding ways to maximize assets across both channels
  • Develop an understanding of consumer journeys across paid and organic and find ways the two channels can support each other in driving engagement and conversion
  • Support the Director in Rothy’s seasonal planning function, to create 360 cross-functional briefs that capture the idea and strategy heading into each season, and which work to align all creative, storytelling, and omni-channel marketing plans
  • Oversee a support strategist who will create and shepherd content briefs and asset delivery docs for our paid and organic social channels
  • Your team will brief our Creative and Copy partners to build holistic content plans within your channels. For paid, this means owning the full monthly paid content strategy and content. The resulting assets and content should be in service to the Digital Commerce team in order to drive the business while pushing for brand consistency and elevation
  • Work closely with channel owners to understand customer segmentation strategies and approach
  • Work closely with the Brand Strategy team to fully understand our target audience and overall brand platform

You are:

  • Known as someone people want to work for and follow
  • Experienced with proactive and consistent communication and feedback with their team
  • Experienced in supporting and growing direct reports and reinforcing clear performance expectations for the team
  • Experienced with inspiring a team to adopt ideas and ways of doing things as well as achieve personal, team and organizational goals
  • Passionate about our Sustainability mission

You have:

  • 5+ years experience in similar role working in brand marketing, paid social advertising campaigns (primarily running on Meta, TikTok), influencer programs, as well as brand activations goaled on driving earned impact
  • Proven experience in managing and growing social media accounts
  • BA or BS in Marketing, Business, related field or equivalent experience
  • Excellent understanding of social media trends and popular content formats

Our benefits:

  • Generous paid time off
  • 401k matching
  • Comprehensive health plans for you and your family
  • Supplemental mental health benefits
  • Monthly wellness reimbursement
  • Employee Discount Program!

Pay range:

$115,000 - $125,000 annually

Base pay is one part of the total rewards package that is provided to compensate and recognize employees for their work.  This role may be eligible for additional discretionary bonuses/incentives, as well as a comprehensive benefits package.

Please see our Privacy Policy here

Apply for this Job

* Required

resume chosen  
(File types: pdf, doc, docx, txt, rtf)
cover_letter chosen  
(File types: pdf, doc, docx, txt, rtf)


Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Rothy's’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.


Please reach out to our support team via our help center.
Please complete the reCAPTCHA above.