We are looking for an exceptionally awesome Senior Manager, ABX Strategy, to join our team here at ROI·DNA. This position reports to the Team Director, Customer Engagement Strategy.
Our Values
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We are a culture-first company
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We care about our people, who are the heart of our success
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We believe we are better together
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We are passionate marketers who are highly self-motivated and care about our work and community
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We take pride in our commitment to an inclusive culture
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We are inventive, always do it right, bring our whole self, and above all, no assholes allowed
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#WeAreROIDNA
About You
The Senior Manager, ABX Strategy is passionate about all things digital and how to leverage Account Based Experience (ABX) strategies, analytics, marketing technologies, and processes to create success. To be successful, you constantly look for opportunities to improve the model or framework to uplevel client deliverables.
What You’ll Be Doing
The Senior Manager, ABX Strategy, works with their assigned clients to create and communicate strategic priorities designed to grow their clients' businesses using ABX and other appropriate B2B marketing tactics. By conducting ABX workshops with the client, the Senior Manager, ABX Strategy, gains a clear understanding of the client, where they are on their growth journey, and develops a roadmap to ABX success.
- Onboard and lead new clients through ABX Workshops - account identification, audience & engagement, channel activation (paid and owned), and analytics & data integration.
- Lead the creation of and communicate the ABX strategy for your clients and, where applicable, oversee the results of the tactical implementation on a day-to-day basis.
- Collaborate with SMEs as needed to help guide strategy.
- Provide well-articulated expertise/guidance on the client’s ABX go-to-market strategies in Account Based Experience (ABX).
- For clients using 6sense, lead the technology set-up strategy - keywords, segments, exclusions, etc.
- Create positive client relationships with your assigned clients in the B2B space.
- Stay informed about digital marketing industry developments and be able to utilize these developments to your client’s benefit.
- Become the resident expert on your client’s industry and marketing.
- It’s key for the Senior Manager, ABX Strategy, to be able to confidently give their expert opinions to their clients, even when difficult.
- Monitor, track, and report on engagement of assigned accounts and results across all programs and campaigns; assist in recommendations based on analysis of results
- Evangelize ABX across the business, documenting and sharing best practices, driving innovative campaigns, and supporting the development and solidification of the ABX infrastructure.
What You Have
- Experience in using various ABX Marketing Platforms and an understanding of how they all work together (e.g., 6sense, Demandbase, Drift, Mutiny, Salesforce, Marketo, Pardot, HubSpot, ZoomInfo)
- At least 3-5 years of marketing experience in creating and implementing ABX blended strategies (1:1, 1:Few and 1:Many). ABX, 6sense certifications are a plus!
- The ability to connect the dots between paid media, campaign landing pages, email nurture campaigns, Drift, Mutiny, 6sense, and the role content strategy plays in reaching the ideal customer profile
- Experience working with B2B companies in the technology industry
- Have a true passion for marketing strategies designed to drive revenue growth
- Quick learner, always looking to embrace and master new technologies
- Highly proactive and analytical mindset, with the ability to help drive projects forward
- Proactive self-starter, demonstrating high initiative and critical thinking
- Excellent verbal and written communication skills
- Team player with the ability to collaborate and also work independently
Company Perks
- 100% remote
- Medical, Dental, Vision, Pre-tax medical & dependent care FSAs
- 401(k) matching program
- 20 days PTO, 11 Paid holidays & 9 Sick days
- Up to 12 weeks of Parental leave
- Monthly stipends for wellness, mobile, and at-home WiFi use
- WFH stipend to set up your home office and a pair of AirPods
- Pet Insurance
- Quarterly volunteer hours
- Company-paid certifications
- Performance reviews, opportunities for feedback, and 1x1s with anyone you want, whenever you want
The anticipated salary range for this position is $95k to $120k per year. Salary is determined by skills, experience, qualifications, alignment with market data, as well as internal and external equity.
About ROI·DNA
ROI·DNA, part of Hotwire Global and The Enero Group, is a full-service digital marketing agency delivering category-leading solutions to accelerate revenue for leading brands worldwide.
From crafting bespoke ABM experiences for Fortune 500 companies to developing and designing future-proofed websites for hyper-growth companies, the agency focuses on driving radically successful outcomes for their B2B clients.
Technology-led, ROI·DNA has developed exclusive top-tier partnerships with 6sense, Google, and Drift, helping drive over $12B in revenue for leading tech innovators including Elastic, Mollie, Drift, Salesforce, Amazon Web Services (AWS), and Cockroach Labs.
Launched in 2009, ROI·DNA is a culture-first company built on doing it right, being inventive, encouraging employees to bring their whole selves, and maintaining a strict zero asshole policy. They exist to make a ginormous impact on their clients, their team, and the entire digital marketing world.
