We are looking for an exceptionally awesome Associate Team Director, Programmatic Display, to join our team here at ROI·DNA. This position reports to our SVP, Global Strategy.
Our Values
- We are a culture-first company
- We care about our people, who are the heart of our success
- We believe we are better together
- We are passionate marketers who are highly self-motivated and care about our work and community
- We take pride in our commitment to an inclusive culture
- We are inventive, always do it right, bring our whole self, and above all, no assholes allowed
- #WeAreROIDNA
About you
- A great communicator who loves leading teams and implementing programmatic media buys across the agency
- Hands-on experience with programmatic trading in self-service demand-side platforms (DSPs) and is passionate about programmatic strategy
- Excels at leading large display accounts ($100k+) with hands-on experience at an agency
What you’ll be doing
- Accountable for team growth, account resourcing, and maintaining accurate forecasts. Provide strategic and tactical plans to lead clients in ABM Display strategy
- Responsible for overall programmatic objectives and strategies that fulfill client business goals
- Oversight on all aspects of clients’ programmatic display services
- Manage programmatic team members and mentor other team members as needed
- Assist with interviewing, onboarding, and training new team members
- Investigate the results and make optimization recommendations while the media is live and use empirical data to improve both short and long term results
- Have a clear and technical knowledge of the tech landscape in regards to different DSPs, ABM platforms, and Campaign Manager
- Ownership of primary relationship with programmatic team’s 3rd party data providers
- Present complex concepts and metrics in a user-friendly way
- Lead programmatic strategy creation, inclusive of creative solutions
- Use critical thinking and analytical skills to analyze complex data sets to make decisions, provide meaningful and actionable insights, and meet and beat client expectations
- Provide assistance in troubleshooting campaign challenges
- Continually and thoughtfully lead the team in strategies and best practices in paid advertising
- Collaborate across departments in order to enhance the programmatic team’s deliverables
What you have
- At least 8+ years of experience in online marketing with an emphasis in programmatic display, ideally managing teams who have managed campaigns with $100k or higher monthly spend
- Agency experience required
- Strategy and execution experience across ABM platforms and DSPs
- Deep experience with management of 1st, and 3rd party audience targeting across TTD, DV360, GDN, etc.
- Proven resource management and leadership experience as well as deep experience in programmatic display and strategy
- Hands-on experience in programmatic platforms; The Trade Desk and DV360 are required; additional platforms are a bonus, i.e., YouTube
- Experience with Adobe Analytics and Google Analytics
- High-end Excel skills, including coding and using formulas, and pivot tables
- Superb communication skills - written and oral; presentation skills are key for this role
- Highly analytical and data-driven to help guide the team
- Advanced knowledge and hands-on experience in Google Campaign Manager
- Additional experience working with publishers directly for media buys is preferred
- Additional online advertising experience outside of display, be it SEM, Facebook advertising, mobile, etc. is preferred
- Comfortable with both marketing and advertising concepts and the advanced mathematics involved in interpreting complex output from multiple systems and analyzing data.
- The ideal candidate will be well-rounded and want to learn about other areas of customer acquisition and marketing
Company Perks
- 100% remote
- Medical, Dental, Vision, Pre-tax medical & dependent care FSAs
- 401(k) matching program
- 20 days PTO, 11 Paid holidays & 9 Sick days
- Up to 12 weeks of Parental leave
- Monthly stipends for wellness, mobile, and at-home WiFi use
- WFH stipend to set up your home office and a pair of AirPods
- Pet Insurance
- Quarterly volunteer hours
- Company-paid certifications
- Performance reviews, opportunities for feedback, and 1x1s with anyone you want, whenever you want
The anticipated salary range for this position is $125k to $155k per year. Salary is determined by skills, experience, qualifications, alignment with market data, as well as internal and external equity.
About ROI·DNA
ROI·DNA, part of Hotwire Global and The Enero Group, is a full-service digital marketing agency delivering category-leading solutions to accelerate revenue for leading brands worldwide.
From crafting bespoke ABM experiences for Fortune 500 companies to developing and designing future-proofed websites for hyper-growth companies, the agency focuses on driving radically successful outcomes for their B2B clients.
Technology-led, ROI·DNA has developed exclusive top-tier partnerships with 6sense, Google, and Drift, helping drive over $12B in revenue for leading tech innovators including Elastic, Mollie, Drift, Salesforce, Amazon Web Services (AWS), and Cockroach Labs.
Launched in 2009, ROI·DNA is a culture-first company built on doing it right, being inventive, encouraging employees to bring their whole selves, and maintaining a strict zero asshole policy. They exist to make a ginormous impact on their clients, their team, and the entire digital marketing world.
