We are looking for a Senior Web Analyst to work with analysts, marketers, and developers to provide analysis that tells a meaningful and impactful story for our clients. This role requires a strong foundation in web analytics, providing analysis, recommendations, and implementation for clients to achieve business goals. Familiarity with dashboarding tools and communicating data into insights is preferred. This role reports to the Senior Team Director of Analytics.

About us

  • We care about our people who are the heart of our success

  • We believe we are better together

  • We are passionate marketers who are highly self-motivated and care about our work and community

  • We take pride in our commitment to an inclusive culture

  • We are inventive, always do it right, bring our whole self and above all, no assholes allowed

  • #WeAreROIDNA

About you

Our ideal candidate is someone who takes ownership of projects and drives results. Team players who are passionate about their work, self-motivated, and flexible are successful at ROI·DNA.

What you’ll be doing

  • Lead discussions on business goals and KPI alignment with clients outlining areas of performance measurement toward business goals 

  • Implement tracking to support client objectives with tag management systems including Google Tag Manager (GTM), Adobe Launch, Adobe Dynamic Tag Manager, etc. 

  • Work closely with clients to audit existing implementations, produce thoughtful and thorough recommendations, and follow-through with analytics implementation

  • Work closely with Data Analyst and Digital Advertising Services team to produce dashboards in order to tell the narrative of performance across the digital landscape

  • Outline areas of optimization with the Digital Advertising Services team, Strategy team, and client to support conversion rate optimization (CRO)

  • Continually and thoughtfully educate yourself on strategies and best practices in analytics

What you have

  • A minimum of 5 years of experience in digital measurement, strategic planning, analysis, quantitative research, data modeling, and/or management consulting work in a data-driven environment

  • Strong knowledge of the Google Suite, Google Analytics 360, GA4 and implementation 

  • Experience with executing analytics tracking through tag management systems including Google Tag Manager, Adobe Launch, Tealium, etc. 

  • Experience or familiarity with Salesforce integration and analytics tools

  • Experience with data layer events and data layer architecture

  • Experience with testing and validating code through debugging methods

  • Basic understanding of HTML and CSS with a comfort level to speak to development team members

  • Familiarity with BI tools such as Domo, Data Studio, Tableau, PowerBI, or Looker

  • Experience with conversion rate optimization (CRO), testing, and personalization including development, execution, and analysis

  • Experience with testing and optimization tools such as Google Optimize, Adobe Target, Optimizely, etc. 

  • Comfort with Excel and other standard productivity tools

  • Passionate about deriving insights; curious and inquisitive

  • Strong client-orientation for working with internal customers

  • Comfortable presenting to and interacting with the executive management team

Benefits and additional perks

  • 100% remote 

  • Medical, Dental, Vision, Paid parental leave, Pre-tax medical & dependent care FSAs

  • Generous PTO

  • 401(k) matching program

  • Company stock  

  • WFH stipend to set up your home office and a pair of AirPods

  • Monthly stipends for wellness, mobile, and at-home WiFi use

  • Annual Give Back stipend to support your favorite charity or small business

  • Quarterly volunteer hours

  • Company-paid certifications 

  • Performance reviews, opportunities for feedback, and 1x1s with anyone you want, whenever you want

About ROI·DNA

ROI·DNA is a full-service digital marketing agency founded in San Francisco, delivering deep, functional solutions built on incisive expertise across the digital space.

We are 100% focused on B2B. Crafting unique ABM experiences for some of the world’s largest companies. With dedicated teams in digital strategy, digital analytics, and digital marketing, we’ve grown the revenues and brands of over 100 happy clients – including Capital One, Salesforce, Amazon Web Services (AWS), Demandbase, Cisco & more.

We’re not just experts, we’re people. And we value people. And people things, like building relationships, having fun, and treating others with respect. We cultivate our humanity because we care to make a lasting mark, not a quick buck. 

ROI·DNA is committed to creating a diverse and inclusive work environment and is proud to be an equal opportunity employer.  We celebrate diversity and do not discriminate based on race, color, religion, creed, national origin, gender, sexual orientation, gender identification, sex, status as transgender, age, ancestry, marital status, disability, veteran or draft status, crime victim status or any other characteristic protected by law.

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