About the Role
Rocket Lawyer is seeking an experienced Lifecycle Marketing Manager to execute a best-in-class customer lifecycle marketing program. You are a results-oriented marketer who is passionate about Rocket Lawyer’s mission to make the law affordable and simple. You will roll-up your sleeves and execute marketing campaigns from strategy to implementation with the ultimate goal of acquiring new members via our Lifecycle Marketing Channels. This role is based in Brazil but supports our US business. This role reports into the Director of Lifecycle Marketing.
Responsibilities
- Drive customer acquisition via outbound marketing channels to increase key business metrics like trial starts, winback, and add-ons take rate
- Own the day-to-day execution of lifecycle marketing automation campaigns including submitting creative briefs, collecting assets from key stakeholders, building campaign logic, segmentation, scheduling, testing and reporting back results and KPI’s
- Partner with the Business Intelligence team to develop new hypotheses, experiments, and campaigns to drive engagement
- Work with Content Marketing team identify and promote content and marketing landing pages
- Optimize engagement and conversion rates through A/B and multivariate testing. Help to build processes to enable continuous experimentation and iteration
- Understand our customers to deliver a truly personalized experience across their customer journey.
- Stay on top of new marketing trends & recommend new marketing tactics to continuously increase engagement
- Collaborate with key stakeholders to support new Product launches and Go-to-Market Campaigns for new features
Requirements
- Fluency in verbal and written American English, written and verbal. The role will require 100% communication, written and verbal, in English
- 3-5 years experience in email marketing
- Understanding of best practices in development and delivery of communications
- Hands-on experience with marketing automation tools - bonus points if you have experience using Iterable
- Demonstrated experience building workflows, understanding and developing business and data requirements
- Analytical and experimental mindset. Able to leverage data and insights to brainstorm ideas, and make recommendations to drive growth
- Ability to project manage multiple projects with a keen eye for detail
- Team-player mindset and the ability to work with a wide range of individuals
- Excellent verbal and written communication skills
Preferred Qualifications:
- Subscription marketing experience
- Experience with executing & managing SMS & Push Campaigns
Benefits & Perks
- Private health insurance
- Life insurance
- Meal/Food voucher
- Wellhub partnership
- Mental health assistance
- Birthday off
- Daycare assistance
- Financial support for those who have children with special needs and disabilities
- Employee referral program
- Free Rocket Lawyer account with online access to an extensive legal documents library and brilliant licensed attorneys at discounted rates
Regime de contratação: CLT
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