E-Commerce Director


RIXO is looking for an exceptional, commercially-minded E-Commerce Director.  In this newly created role, you’ll be responsible for the end-to-end e-commerce customer journey – defining our go-to-market proposition, building a world-class e-commerce site and directly influencing trading performance and sales growth.   You’ll be excited by the opportunity to build, coach and mentor a high-performing team as we grow, but equally happy rolling up your sleeves and getting stuck in executing.   By working cross-functionally with our marketing, merchandising, you will have a strong foundation to extract, analyse, visualize and make sense of key data. You will work closely with the marketing team, but also in cross-functional settings allowing you to have an impact across the organization. You will report directly into our Chief Business Officer and work from our headquarters in West London.

The ideal candidate for this role has demonstrated success in a dynamic, high growth environment at an established company and will be able to bring that expertise to RIXO.  



What you’ll do:


Site Experience

  • Create a bold vision for RIXO online, identifying forward-thinking opportunities and strategic bets that will lead RIXO to become the most digitally native contemporary fashion brand
  • Be responsible for delivering online experiences that drive revenue, conversion, and customer engagement for customer-facing products
  • Lead a re-platforming of our online store – managing all partners and ensuring that RIXO is ready for global scale digitally
  • Own the product and feature enhancements roadmaps – working cross functionally, and prioritising based on revenue potential and strategic importance
  • Establish a culture of testing and learning within your team; continuously developing hypotheses and never taking the status quo as the way things need to be done
  • Clearly articulate and communicate the vision, roadmap, key decisions, and relevant insights up and out to all levels and departments of the company, offering company-wide insight into what is being worked on
  • Build and develop an innovative and customer-obsessed digital product team by recruiting top talent and designing the team’s organisational structure to foster a strong digital culture


  • Define and implement ecommerce trading metrics and reports, and use the insights created to drive trading strategy     
  • Working in close partnership with the marketing team, own all on-site merchandising, along with the product upload and content marketing calendar
  • Define the go-to-market strategy for global e-commerce markets
  • Proactively identify and execute opportunities to drive incremental sales


E-Commerce Operations

  • Lead our growing online customer care team, driving best-in-class customer experience
  • Liaise closely with our warehouse and operations team, ensuring all elements of our e-commerce customer experience are market-leading

Who you are:

  • You have 8+ years of e-commerce experience, including at 5+ years in a commercial role and 3+ years leading teams
  • Head of eCommerce level experience with a large-scale or rapidly growing online retailer preferred
  • You have the ability to set and articulate the eCommerce vision and lay the foundations for achieving it
  • You’ve proven your track record to identify, communicate and inspire an organization around the next-generation of e-commerce by dramatically growing business, and you’re able to overcome challenges while nurturing excellent working relationships
  • You are strategic, smart and know how to get things done
  • You have demonstrated experience of strategy and planning, budget and P&L management, merchandising, marketing, vendor selection and management
  • You thrive in a fast-paced, high-growth environment; are at your best when taking the lead and working proactively, and are comfortable working with ambiguity
  • Highly commercial and analytical: data insight from a variety of sources sits at the heart of all your decision making, and you know how to ask the right questions to inform your work
  • Thorough technical and operational understanding of D2C e-commerce:
    • Experience with various e-commerce platforms - ideally Shopify Plus or Magento
    • Google Properties: Analytics, Tag Management, Search Console, Ads
    • Exposure to technology platforms and principles around responsive design, Mobile UX, Analytics, Reporting, SEO


We’ll give you some bonus points for:

  • Experience in a rapidly growing start-up
  • Experience of digital marketing and acquisition channels



About RIXO:

RIXO’s story began in 2015 in the London living room of best friends Henrietta Rix & Orlagh McCloskey, born from their passion for vintage.  Our philosophy is to evoke a wanderlust & free spirit in all our wearers, filling a gap in the contemporary market with easy-to-wear, feminine shapes and high-quality materials. Always inclusive, always empowering, we create a fusion of original hand-painted prints and timeless silhouettes to flatter every woman, irrespective of age, season, size, nationality or time of day.

In the last three years, we’ve grown quickly and are now stocked by over 100 wholesale partners across the world - from Net a Porter and My Theresa online, to Selfridges, Saks Fifth Avenue and David Jones across the globe in the real world. We recently won the Drapers Award for Premium Brand of the year, and we’re only just getting started!



Some benefits & perks of working at RIXO:

  • Competitive Salary
  • 25 days holiday plus 8 bank holidays each year
  • Company pension
  • Regular team events where we celebrate our success and our people
  • RIXO birthday and festive gifts, plus a generous staff discount programme
  • And more (just ask!) 


RIXO is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity. If you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.


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