Rivian is on a mission to keep the world adventurous forever. This goes for the emissions-free Electric Adventure Vehicles we build, and the curious, courageous souls we seek to attract. 

As a company, we constantly challenge what’s possible, never simply accepting what has always been done. We reframe old problems, seek new solutions and operate comfortably in areas that are unknown. Our backgrounds are diverse, but our team shares a love of the outdoors and a desire to protect it for future generations. 

We operate development centers in Plymouth, Michigan; Southern California (Irvine, Carson & LA); Silicon Valley (San Jose and Palo Alto); Vancouver, British Columbia; and Surrey, England; as well as a manufacturing facility in Normal, Illinois.

Role Summary

Rivian is seeking a Marketing & Engagement Lead who desires the challenge of a new business and the excitement of building something from the ground up. You will oversee daily operations and sales activities at the Retail experience center, ensuring delivery of a best-in-class guest experience and that performance goals are met. As a Retail Marketing & Engagement Lead, you are accountable for driving sales, supporting the Retail Experience team, and achieving operational excellenceYou will partner with the Retail General Manager to oversee the guest experience and operations for the Retail Experience Center, ensuring effective implementation of brand culture and business initiatives. 

Responsibilities

  • Facilitate site level marketing activations, programs and events focused on engaging with and building the Rivian community through our retail experiences 
  • Deploy the greater Rivian community strategy through your retail location, empowering Rivian customers and fans to come together in our retail spaces  
  • Concept locally specific social engagements and educational events, centered on shared values and adventurous passions 
  • Concept and execute location specific marketing initiatives aimed at driving new market growth, expansion, and repeat store visits. 
  • Create opportunities for our community to build meaningful relationships with Rivian, our teams and one another 
  • Foster stewardship through community and vice versa 
  • Keep a pulse on the Rivian community, regularly surfacing Voice of Customer reporting back to stakeholders within the company  
  • Build authentic relationships with key community stakeholders  
  • Develop and implement local partnership programs, focused on establishing organic relationships with local like-minded brands, artists, artisans, and food & beverage providers who strongly align with Rivian’s mission and help lift brand awareness and affinity 
  • Identifydrive, and track relevant metrics of success, reporting on the impact of marketing tactics and results of local community activations  
  • Ensure that the Rivian retail customer experience is best-in-class: authentic, engaging, educational and aligned with Rivian’s core values and culture.  
  • Uphold the operational framework, best practices, and playbooks to deliver the best experience possible to our customers and team 
  • Track Key Performance Indicators (KPIs), ensuring the retail team is invested in the related company-wide strategic and brand objectives  
  • Manage marketing, even and community operations in alignment with budget 
  • Support various community events, store openings, remodels, pop-ups, and special events as needed 
  • Maintain compliance with all local, state, and federal regulations as well as Rivian company policy and procedures 
  • Lead seasonal visual and product change outs at your location, while relentlessly uphold visual merchandising and retail presentation standards 
  • Ability to provide seamless and complete support in the absence of the Retail General Manager

Qualifications

  • 5+ years in retail leadership, experiential/brand marketing, or similar fields, preferably in a Direct to Consumer business model 
  • An obsessive approach to elevating the customer experience and commitment to taking every opportunity to over-deliver when it comes to delighting and interacting with our community  
  • Possess an entrepreneurial mindset and apply a scrappy and resourceful approach to everything you do. Solve problems and overcome challenges with creativity and ingenuity. 
  • Ability and willingness to work weekends, evenings, and holidays with willingness to travel to various retail locations when required 
  • Ability to build and maintain relationships, solicit cooperation, and achieve results through collaboration while managing multiple projects simultaneously in a fast-paced, high-growth environment. Outstanding verbal and written communication 
  • A passion for bringing people together around common values and shared passions  
  • A proven track record for building and scaling a community, preferably at retail and around a brand mission 
  • Ability to translate high level brand values through compelling community experiences at retail 

Equal Opportunity

Rivian is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: Rivian is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Rivian are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Rivian will not tolerate discrimination or harassment based on any of these characteristics. Rivian encourages applicants of all ages.

Privacy

We take your privacy seriously. For details please see our Candidate Privacy Notice.

Apply for this Job

* Required
  
  
When autocomplete results are available use up and down arrows to review
+ Add Another Education


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Rivian Automotive are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.