At River Financial, we have made a commitment to building financial solutions that power a transparent and efficient global economic system made possible by Bitcoin. To that end, we have built leading Bitcoin brokerage, mining, and custody products to keep our clients ahead of the curve. We aim to bring premier Bitcoin banking solutions that offer a full array of financial services to our clients.
We are looking for a Senior Product Marketing Manager to help build the future of the Bitcoin economy at River. In this role, you will be a driver in developing and executing on River’s product and go-to-market strategy. You have a skill for understanding audiences and compellingly communicating value propositions across a variety of channels. The ideal candidate is forward-thinking and excited to build for the future of financial services.
What you will be doing
- Lead product marketing strategy and go-to-market execution across River’s core product offerings
- Think creatively and critically about our ideal target audiences and how to best attract them
- Define and execute on differentiated, compelling product messaging across river.com, landing pages, and client communications
- Collaborate closely with Product and Engineering to lead product marketing efforts for the launch of new products and features
- Partner with Sales and Operations to deepen client relationships by increasing awareness and adoption of new and existing features
- Generate client, market, and competitive insights to identify new business opportunities
What we look for in you
- 5+ years of experience in product marketing, marketing, communications or similar go-to-market experience
- Understanding of Bitcoin, the Bitcoin community, and the value Bitcoin offers
- Experience at a startup or high growth technology company; fintech experience is a plus
- Results-focused, entrepreneurial, innovative, and eager to build
- Demonstrated partnerships with Product, Engineering, and Sales teams
- Willingness to experiment and iterate
- Familiarity with marketing tools, such as HubSpot, Sprout Social, Google Analytics, Figma, etc.
- Highly organized with strong attention to detail
- Strong writer and communicator