At River Financial, we have made a commitment to building financial solutions that power a transparent and efficient global economic system made possible by Bitcoin. To that end, we have built leading Bitcoin brokerage, mining, and custody products to keep our clients ahead of the curve. We aim to bring premier Bitcoin banking solutions that offer a full array of financial services to our clients. 

 

We are looking for a Head of Marketing to help build the future of the Bitcoin economy at River. In this role, you will be a leader in defining River’s brand strategy and developing and executing on a marketing playbook. You have a skill for compellingly communicating vision and value proposition across a variety of communications channels. The ideal candidate is forward-thinking and excited to build for the future of financial services. 

 

What you will be doing

  • Define River’s brand strategy and ensure consistency across marketing and communications channels
  • Develop and execute on a go-to-market strategy across social media, email marketing, advertising, and events to acquire new clients
  • Think creatively and critically about our ideal target audiences and how to best attract them
  • Build, manage, and mentor a team of marketers and contractors
  • Collaborate closely with Product and Engineering to launch new products
  • Partner with Sales and Operations to deepen relationships with existing clients
  • Enhance PR efforts, including writing press releases and developing media relationships
  • Manage our paid marketing strategy, managing spend across channels and campaigns
  • Measure the effectiveness of marketing campaigns and incorporate learnings to continuously improve and focus on the highest impact efforts
  • Strategically allocate the marketing budget, prioritize spend, track and manage marketing expenses
  • Improve the effectiveness of marketing automation to better nurture leads and increase conversion rates from marketing to sales funnels

 

What we look for in you

  • 8+ years in marketing, product marketing, communications or similar go-to-market experience at a startup or high growth technology company
  • Knowledge of brand identity, digital marketing and social media strategy
  • Familiarity with marketing tools, such as HubSpot, Sprout Social, Google Analytics, Figma, etc.
  • Results-focused, entrepreneurial and innovative
  • Highly organized with strong attention to detail
  • Demonstrated partnerships with Product and Sales teams
  • Willingness to experiment
  • Passion for financial innovation and desire to learn more about Bitcoin
  • Strong writer and communicator

 

Nice to haves

  • Experience managing a team, as you will have direct reports and be responsible for building a high performance marketing team
  • Experience in Fintech and demonstrated success communicating how financial innovation benefits clients
  • Knowledge of Bitcoin is not necessary, but nice to have; we will teach you all about Bitcoin – it is important that you are eager to learn since understanding Bitcoin and the community is core to understanding how to best serve our clients

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