We’re looking for an ambitious Content Marketing Manager to join our Marketing team. In this role, you’ll be primarily responsible for creating and executing an effective content strategy that influences audiences throughout various stages of the buying journey, driving product and purchases. This position can be Vancouver or Toronto based.
Who are we?
When you join Rival Group, you’re not just accelerating your career—you’re also helping shape the future of customer insights and market research.
We’re a forward-thinking, results-driven organization obsessed with helping innovative brands get closer to their customers in a way that feels fresh, organic, and fun. Rival Technologies, the tech arm of our business, is the world’s best conversational research platform and one of Vancouver’s fastest-growing tech companies. 🚀 Reach3 Insights, our consulting side, is an award-winning 🏆 market research agency with offices in Chicago, Toronto, and Vancouver. Together, we’re helping brands like Coca-Cola, Kellogg’s, Dell Technologies, REVOLT TV, and Roblox get better insights they can use to deliver better products, create more impactful marketing campaigns, and improve the end-to-end customer experience.
Our customers LOVE our tech and services. We’re growing fast—and we’re inviting great people to join us on the ride 🎢
If making measurable, immediate impact while having fun sounds like your jam, then we invite you to apply! 👇
What you’ll do:
- Effective Content Strategy:
- Create and execute a cross-platform persuasive content strategy that influences audiences throughout various stages of the buying journey, ultimately driving product and purchases.
- Collaborate with Web, Inbound, Product Marketing, Demand Gen and research teams to build a web content strategy and publishing processes, ensuring a seamless user journey based on persona-based segmentation.
- Provide insights and guidance on innovative content strategies that drive awareness, engagement, and pipeline growth.
- Maintain Rival Group messaging framework and socialize within Marketing and Sales to gain alignment and adoption.
- Thought Leadership and Next-Generation Content Marketing:
- Establish strong relationships with executives, thought leaders, and subject matter experts across the organization to source impactful content ideas.
- Develop a clear vision and distinctive POV for next-generation content marketing, including content planning, prioritization and development.
- Editorial Calendar and Content Planning:
- Lead the development and management of a quarterly and annual editorial calendar.
- Socialize the plan and communicate its outcome.
- Data-Driven Content Optimization:
- Utilize data and analytics to define key performance metrics and continuously refine the content strategy based on data-driven insights.
- Leverage data from multiple sources to create relevant and engaging content across various channels.
What You'll Have:
- Experience and Expertise:
- 5 years of proven experience in driving successful, scalable, and high-impact content strategies within fast-growing technology and services companies.
- A digital native with a deep understanding of digital customer journeys and the ability to build brand relevance through content optimization and compelling experiences
- Demonstrated ability to transform ideas into compelling story arcs that resonate with the target audience.
- Data-Driven and Collaborative Approach:
- Strong acumen in analyzing data from various sources to inform content decisions and optimize performance.
- Exceptional cross-functional collaboration and influencing skills, with a track record of building productive team partnerships.
- Innovative Mindset:
- Proven ability to push boundaries and challenge conventional content marketing approaches, constantly seeking new and innovative strategies.
Why us for your next career adventure?
💵 Fair compensation
We’re committed to pay equity/fair pay practices and closing the gender salary gap.
- Pay range for this role: $85,000 - $100,000 CAD depending on experience - we are open to Toronto and Vancouver based.
Our compensation package also includes:
- Stock options
- RRSP plan with employer matching
- Parental leave top up
💆♂️ Flexibility and time off
- Hybrid working model and home office benefits
- 4 weeks of vacation as the standard
🩺 Health and wellness
- 100% employer-paid health and dental plan
- Generous sick, personal, and mental health days
- $1,000 annual enhanced mental health benefits
🤝 A great place to work you can be proud of
According to a survey of our employees conducted by an independent agency:
- 91% of our people believe management practices are equal and impartial
- 86% have pride in their work and the organization
- 91% agree that their teammates are friendly, supportive and welcoming
Our values at Rival:
- Courage
- Results
- Energy
- Kinship
The not-so-fine-print 🧐
If you think you’re a good fit, please connect with us ASAP with your resume. You must be eligible to work in Canada to be considered for this role. We thank everyone for their interest; however, only successful applicants will be contacted.
If you don’t see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out and apply. Research has shown that women and underrepresented groups often only apply when they feel 100% qualified. We are proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity and inclusion. Rival provides equal employment opportunities to all employees and applicants without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law.
Rival is also committed to fostering a culture of belonging, which includes ensuring an accessible work environment and employment practices. If you require accommodation at any point in the selection process, please email peopleteam@rivalgroup.io
Finally, we know from time to time emergencies happen and you may need to reschedule an interview — we understand and encourage you to be in communication without worrying about losing the opportunity or your credibility.
Please note given our security and compliance certifications, final applicants will be required to undergo a background check.
No recruiters and no phone calls, please!
