We're looking for an exceptionally talented person with 2+ years of experience to fill a challenging Paid Media Strategist position. You’ll be working with our talented team to develop, deploy and manage digital media campaigns for nationally and internationally recognized brands. You’ll enjoy a comfortable work environment with the creative freedom to do your best work, and a culture that fosters integration, growth, sharing and learning. This position is responsible for managing several campaigns and clients.

Experience with numerous concurrent clients is an absolute must. You will be responsible for ensuring that all paid media deliverables (including PPC and social advertising e.g. Facebook) are presented on time and of high strategic quality, and that all campaigns meet client objectives. This position reports to the Director of Strategy.

Responsibilities and Expectations:

 Hands On Strategist & Tactical Expert

  • Plans, manages and executes paid search/pay per click (PPC) and social media campaigns. Including but not limited to:
    • Media plan development
    • Account and campaign setup
    • PPC and social media program organization of budgets, campaigns, ad groups, keywords, ad creative, conversion tagging
    • Bid & budget management
    • Reporting
    • Optimization recommendations & implementation based on KPI’s such as ROI and CPA goals
    • Manages landing page optimization and tracking URLs
    • Crafts and manages multivariate A/B testing
    • Develops target keyword lists
    • Monitors advertising & conversions for accuracy
    • Performs industry, brand and competitive keyword analysis

Performance & Client Service Focused

  • Possesses well developed analytical ability to extract insight from data and plan next steps across multiple marketing mediums
  • Set client performance goals and ensure targets are met/exceeded
  • Creates and refines internal and client-facing performance reports
  • Performs in-depth analysis of media campaigns
  • Provides frequent progress reports regarding online media efforts and performance metrics to clients
  • Presents paid search, social media advertising and retargeting recommendations to managers, clients and prospects
  • Comfortable and confident presenting to clients

Team Player

  • Provides oversight and mentoring for junior team members on client accounts and ensures quality of work
  • Collaborates with other departments on client goals and integrated campaigns
  • Comfortable leading projects, but at the same time ready to get hands dirty and work in the weeds

 Experience and Knowledge:

  • 2+ years of paid search experience
  • Experience working at a digital agency preferred
  • Experience setting up and running Facebook and Instagram ad campaigns
  • Experience with Social posts, calendar/content creation, and boost posts
  • Experience generating leads and online sales for B2C and B2B clients
  • Experience/knowledge with other paid channels (Programmatic Display, Video, etc)
  • Bachelor’s degree in marketing or related field
  • Strong analytical skills with ability to analyze raw data, draw conclusions and develop actionable recommendations
  • Facebook Ads Manager experience
  • Google AdWords, Google Analytics and Bing certifications
  • Excellent interpersonal skills, including strong written and verbal communication skills
  • Ability to handle multiple assignments with effective resolution of conflicting priorities
  • Exceptional problem-resolution skills including the ability to think creatively in the development ideas/solutions that will contribute value in a dynamic, client-centered environment
  • Have strong program management and organizational skills being able to manage multiple projects at once
  • Ability to work well in a team, to shine as an individual and to maintain a sense of humor
  • Familiarity with conversion tracking methodologies
  • High level of proficiency with Microsoft Excel, including complex formulas, pivot tables, etc.
  • High levels of autonomy, motivation and integrity
  • High attention to detail and ability to prioritize based on business needs, time available
  • Seeking a fast paced collaborative culture, open to learning and being part of our growing digital agency
  • Open and proactive communicator (a “people person”)
  • Flexible mindset

Work Environment:

  • Fast-paced, highly collaborative, creative, progressive thinking, proactive, positive
  • General casual dress, business attire as needed for clients & new business

Benefits:

  • Annual salary & annual performance review
  • Highly competitive benefit plan including medical (HMO & PPO), dental, vision, paid holiday, responsible time off & a 401(k) plan with match
  • Monthly company learning & cultural development sessions
  • Weekly team time

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