ABOUT RETOOL: 

At Retool, we’re changing the way software is built. We’ve developed the fastest way to build internal tools, saving companies time, resources, and engineering bandwidth. Whether it’s refunding orders, underwriting loans, managing marketplaces, rolling out new features, analyzing transactions, or providing customer support, Retool makes it dramatically faster and easier to build internal tools that teams need. We believe that the future of software development lies in being a force multiplier for developers and technical builders, helping them move considerably faster building a lot more software.  We’re looking for highly collaborative people as we build a world-class team to support this mission and we’d love for you to join us!

WHY WE’RE LOOKING FOR YOU:

Tens of thousands of customers already rely on us to run their businesses, but there’s many more that haven’t heard of Retool yet! The Marketing team helps connect Retool’s products with customers and prospects in new and unique ways, and sets us up to achieve our long-term mission. This role will be crucial in upleveling every aspect of content at Retool and expanding how content impacts demand generation and brand and everything in between.

IN THIS ROLE, YOU'LL:

  • Make content a strategic advantage for Retool, helping drive from idea to execution on everything from editorial content and surgical SEO to engineering blog posts and new channel experimentation.
  • Be responsible for content across the funnel for a very technical audience of developers and engineering teams.
  • Uplevel our content at every stage: brand and editorial content, our engineering blog, top of funnel drivers like guides and tutorials, and consideration collateral like case studies and whitepapers.
  • Set and hold our team responsible for the right content metrics to measure the impact of our output, with both short-term and longer-term horizons (e.g. SEO and other bets take time to mature).
  • Experiment with the channels and content types we produce to meet our audience where they are—help the org take creative risks to find new ways to connect with and delight developers.
  • Expand our SEO opportunities by working with our product team; execute a surgical SEO strategy to increase the impact of every piece of content we produce.
  • Partner with in-house subject matter experts across engineering, product, developer experience, sales, and more to extract the best stories and ideas from the organization.
  • Build scalable editorial processes to increase content throughput to help Retool meet its ambitious goals for our current and future stages of growth; partner with a roster of freelancers and agencies to produce a steady drumbeat of content.
  • Set and establish the voice for Retool through our content, and coach others (other team members, as well as external writers) to write in the Retool style.
  • Support the broader marketing and DX team to expand our reach on topics as needed, produce content pieces to support product launches, and help connect the team with writers.

THE SKILLSET YOU'll BRING:

  • 8-10+ years of experience in Content Marketing or editorial roles and at least 2+ years leading the function
  • Deep experience working with technical audiences (developers, engineering managers, technical PMs, etc.)
  • Excellent written and verbal communication chops
  • Strong sense of curiosity and first principles thinking—bring your intuition, but leave behind any playbooks
  • Track record of building content programs that span SEO work, editorial and brand, and engineering content
  • The ability to build strong cross-functional partnerships with technical teams and the rest of the marketing org

Retool offers generous benefits to all employees. For more information, please visit the benefits and perks section of our careers page!

Apply for this Job

* Required
resume chosen  
(File types: pdf, doc, docx, txt, rtf)


Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Retool’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.