Social and Reputation Coordinator
ResProp Management helps people find apartment homes and builds communities. We are a multi-family property management company that serves people, community residents and owners. We got our start in 2010, have grown to over 12,000 units and we are continuing to grow daily. We owe our success to our focus on servant leadership, and our commitment to hiring top talent from the most innovative companies from both inside and outside the multifamily industry.
As a Social and Reputation intern, your primary responsibility is overseeing the continuous development and maintenance of our brand identity across all marketing channels for all properties utilizing our Social and Reputation Services. Your role holds significant visibility and represents our in-house social and reputation management service, underscoring the importance of delivering consistent and high-quality services.
Your responsibilities extend to managing our online reputation and listing accuracy across all properties utilizing Chatmeter and supportive software. You are entrusted with the task of personally addressing or escalating reviews that may raise concerns related to Fair Housing, Legal, or Criminal implications, always handling them with promptness and appropriateness. Additionally, you will support the rectification of directory mismatches and ensure listing accuracy, offering valuable insights through reporting on the ratings and reputation of individual properties. Your contributions enable our operators to make informed decisions in our ongoing pursuit of brand enhancement.
What you’ll do:
- Social media management and content creation on platforms such as Instagram, Facebook, and TikTok.
- Manage and optimize 40-60 social media accounts, ensuring completeness and accuracy of profiles, banners, icons, and images.
- Plan, create, and publish at least one locally relevant piece of content per week on both Facebook and Instagram per property account.
- Implement a check and balances social media tracker to guarantee posting success and service consistency.
- Actively engage with followers, responding to comments and inquiries promptly.
- Online reputation management: Respond promptly to all online reviews within a 24-hour timeframe across various platforms for each property profile. Escalate reviews that require operation teammates’ input.
- Continuously work towards enhancing the number and quality of our reviews.
- Google Business Profile, Apple Maps, and Yelp listing management for accuracy and completeness
- Publish at least one locally relevant post per week on GBP for each property.
- Outreach Requests per property
- Lead generation through organic social campaigns
- Execute one flyer request and/or one bulk email communication as needed for each property on a monthly basis.
- Ticket Management: Provide support to onsite teams with day-to-day marketing needs
- Monitor monthly social and rep form submissions and implement feedback or project requests.
- Submit monthly updates through the console (GSC) with the goal of boosting our properties in Google's local search results. Ensure directory accuracy for address, contact number, and operating hours across relevant directories.
- Create and lead supportive training as it relates to Social and Rep
This is a paid internship
