Senior Manager, Performance Marketing

ResortPass is creating an all new category and scaling day access to hospitality and resorts and we’re looking for a performance marketing lead to accelerate our growth. Reporting to the VP of Marketing, you’ll be the first in-house performance marketer and have the opportunity to build our growth function from the ground up, leveraging a 7-figure media budget. We’re looking for someone hungry to unlock new channels and growth loops who can build and execute on our performance strategy but is not afraid to get into the weeds. We’re in the early innings of our performance marketing strategy and this role has the opportunity for tons of professional growth and a growing mandate as the function scales. You’ll be building off an incredible foundation – millions of existing customers, a phenomenal product market fit, strong organic growth, healthy CACs, and best-in-class NPS. Let’s do this!

We are looking for someone who is located in or near the NYC area, as this role will be onsite in our NYC office 2-3x per week.  The base salary for this role will range from $110,000 - $140,00 per year, plus equity, commensurate with experience.

• Oversee and mOwn the strategy, management and execution of Resortpass’ seven digit paid media budget across paid digital channels including Paid Social, Search, Influencer, Display and Affiliate. 
• Manage agency and contract resources that support the performance marketing program
• Build an effective Affiliate program from the ground up
• Support the growth of our SEO program to scale Organic Traffic. Ensure Paid and Organic Search strategies work hand in hand 
• Scope and execute new channel tests to unlock new growth loops (ie TikTok, TV, etc). 
• Ideate, brief, and execute creative tests, leveraging UGC and Creators
• Manage the testing framework and feedback loop for the brand and design teams to continuously iterate on creative assets, and execute experiments to improve LTV/CAC ratios
•  Collaborate with Biz Ops and Analytics on planning, budget forecasting, and spend allocation by market
• Collaborate with CRM team and product to develop highly converting full-funnel experiences, including lead-gen and landing page testing
• Utilize data-driven methodology, analysis, and measurement to improve effectiveness and efficiency of our performance channels, oversee campaign reporting (including in-depth analytics of LTV, CPA, ROI, and incrementality)
• Collaborate with Analytics and Product to develop tooling, automation, measurement methodologies and optimize landing experiences to improve paid efficiency

 

• 4-6+ years of Paid Social and Search experience at scale, local marketplace
• experience is a (strong) plus
• 2+ years of Affiliate program experience 
• Must have strong understanding of digital marketing, growth/performance marketing, paid social, and display along with concepts like attribution, incrementality, margin, and payback/breakeven
• Exceptional, detailed-oriented analytical skills while able to leverage data to develop actionable, data-based recommendations using Looker & Amplitude fluency
• Previous experience running the creative process for performance marketing
• Comfortable in a highly entrepreneurial, fast pace environment and lean team
• Passion for the hospitality industry is a plus
• You're a good person. While building a startup is hard, being a good person is not. We are creating a culture of people with whom you would look forward to working. While we offer incredible experiences to our guests, it is just as important to us to foster an incredible culture for our employees.

Benefits