Resident is an industry-leader in the Direct-to-Consumer mattress and home furnishings category. Since our founding of the award-winning Nectar Sleep in 2016 (with over 1 million happy sleepers and counting), we have also launched the DreamCloud, Awara and Level Sleep brands to cater to a variety of sleep preferences. Our mission is simple, we strive to make inspiring products people love coming home to (and to help everyone afford a great night's sleep)! Our company is built around continuously improving our ability to introduce new customers to our products, and wow them with exceptional experiences through the shopping and post purchase journey. We love to use data and metrics to drive our decisions, while keeping in mind that customers don’t speak in numbers, and that each one should be treated as a member of our family.
Oh, and by the way - we’ve been doing the “remote work thing” since the day we started. So you can expect a hard working team of people that understands how to create meaningful connections and get great work done virtually - it’s in our nature!
**This is a Remote position. To be considered for this role candidates must reside in and be authorized to work in the United States. **
About the Role:
Resident Home is seeking an experienced and strategic leader to join our team as the Growth Hacker, Organic Social. We are dedicated to providing our customers with the best sleep experience through our premium products and exceptional customer service. We are looking for a talented and driven Growth Hacker, Organic Social to join our team and help us expand our presence in online communities.
We are seeking an Growth Hacker, Organic Social with a proven track record of driving new customer acquisition through innovative and data-driven strategies. The ideal candidate will be adept at leveraging online communities, including Reddit and Facebook Groups, as well as other digital channels to fuel our growth. This role requires a creative thinker with a deep understanding of growth marketing, analytics, and community engagement.
What You’ll Be Doing:
- Develop and execute growth strategies to drive new customer acquisition across Reddit, Facebook Groups, and other digital platforms.
- Lead the execution of branded community spaces, ensuring alignment with overall brand strategy.
- Experiment with and optimize various growth channels and tactics to achieve measurable results.
- Monitor and engage with online communities to foster brand loyalty and advocacy while maintaining brand integrity.
- Create and test compelling content and campaigns that resonate with our target audience and drive engagement.
- Identify and collaborate with influencers and key community members to amplify our reach and impact.
- Analyze performance data and metrics to inform decision-making and optimize growth strategies.
- Stay ahead of industry trends and best practices in growth hacking and digital marketing.
- Work closely with cross-functional teams, including product, engineering, and customer service, to align growth initiatives with overall business goals.
Skills/Qualifications:
- 3-5 years of experience in a similar role
- Proven experience in growth hacking, digital marketing, or a similar role within an early-stage tech startup.
- Strong understanding of Reddit, Facebook Groups, and other digital community platforms.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Creative thinker with a knack for innovative marketing strategies and tactics.
- Strong written and verbal communication skills.
- SEO experience, preferred.
- Ability to thrive in an autonomous, fast-paced and dynamic environment.
- Passion for the mattress and sleep industry is a plus.
If you are a growth-focused marketer with a passion for driving results and a knack for creative problem-solving, we would love to hear from you! Join us in shaping the future of our brand and delivering exceptional online experiences for our customers. Apply now and be a key driver of success in our dynamic and innovative team!
What We Offer: (subject to eligibility requirements):
- Remote-first workplace (since 2016!)
- Competitive salary
- Annual bonus potential
- Health, Vision & Dental Insurance
- HSA company contributions
- 401K with company match component
- “Take what you need” PTO.
- Wellness benefits
- Online learning resources & trainings
- WFH office and cell phone/internet stipend
- A FREE MATTRESS plus an awesome Friends and Family discount!
If you reside in a state or location where pay transparency laws or regulations have been adopted, please read the following: The salary for this position is $64,000-$95,000. We carefully consider a wide range of compensation factors, including your background, skills, qualifications, experience, geographic location, and other non-discriminatory factors. These considerations can cause your compensation to vary. [Additionally, this role might be eligible for discretionary bonuses or commission payments]. For more information regarding the pay range applicable for this position, please contact us at People@residenthome.com
Resident is a privately held company headquartered in San Francisco, CA, with offices in Tel Aviv and manufacturing operations in Jeffersonville, IN. Learn more at: https://www.residenthome.com.
Resident is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.
Resident is proud to be a Remote-first company and maintains policies to support our unique flexible work location culture. However, there are a few important parameters to our work-from-home-culture: While we currently employ Residents in over 30 US states and 3 countries, if you are hired, you may be restricted to working from the state or country in which you currently reside, unless the state or country to which you plan to relocate is one in which we already operate and no other restrictions apply to the role. As with anything, we encourage an open dialogue about your current location and potential desired relocation during the interview process and upon hire, if applicable, and the extent any other restrictions apply to a particular role. We reserve the right to deny relocation requests post-hire for any reason.
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