Who we are:
Resident is an industry leader in the Direct-to-Consumer (e-commerce) space. While our customers are primarily based in the US, our R&D, Product, and Data teams have been operating out of Tel Aviv since our founding. Our mission is simple, we are building a best-in-class e-commerce platform that leverages data and technology to create a competitive advantage for our brands. Starting from the marketing acquisition funnel and continuing through each customer’s journey, our tools and technology enable us to go the extra step to deliver a world-class customer experience.
Our company is built around continuously improving our ability to introduce new customers to our products, and wow them with exceptional experiences through the shopping and post-purchase journey. We love to use data and metrics to drive our decisions while keeping in mind that customers don’t speak in numbers and that each one should be treated as a member of our family.
Oh, and by the way - you’ll get to work with a diverse group of experts around the globe. You can expect a hard-working team of people, who understand how to create meaningful connections and get great work done virtually - it’s in our nature!
About the Role:
We are looking for a talented, experienced Sr. Manager Paid Search, who can impress with actions, not with industry buzzwords, to join our experienced Paid Search team. As Sr. Manager, you will plan and develop paid search strategies that will lead to customer acquisition and sales growth, managing large annual budgets (eight figures). This is a unique opportunity for a self-motivated, determined, and data-driven marketer to make an impact on a fast-paced, growing start-up. Additionally, we are looking for someone who is data-driven, able to think “outside the box”, and bring new ideas to the table to help us upscale our already successful campaigns.
What you'll be doing:
- Execute and own day-to-day campaign building, optimization, and maintenance for multiple Google Ads accounts - ideation, keyword opportunities, campaign structuring, targeting, testing, reporting, etc.
- Manage and implement campaigns across Paid Search, Shopping, Discovery Ads, and Gmail Ads as well as all Bing products
- Manage Merchant Center product feeds & optimize data within them to strategically grow Shopping Campaigns
- Own all testing methodologies within search and shopping, including but not limited to bidding, audiences, ad copy, and landing pages
- Manage large monthly budgets and proactively drive campaigns to sales and revenue targets, while not foregoing basics like Quality Score and ad copy testing, and hitting performance targets
- Build out reporting to highlight performance and identify key trends
- Drive short-term and long-term search strategies and share findings with stakeholders
- Collaborate with the current Paid Search managers, creative, marketing, analytics, and product teams to scale, test, and grow revenue, inclusive of managing landing pages in self-service platforms like Unbounce when applicable
Requirements:
- BA in a business field, such as marketing, communications, or a related field – a must
- 4+ years of experience actively managing AdWords&Bing paid search and shopping campaigns in B2C E-commerce from prospecting to RLSA audiences - a must
- Experience in Google/Bing merchant center and manual feed development & management modern approach towards account structure - familiar with automated bid strategies, a consolidated account structure, DDA attribution model, portfolio bid strategies, etc.
- Deep understanding of the Google ads ecosystem - algorithm, bid strategies/techniques, measurement, and Google Analytics 360 - a must
- Analytically minded with the ability to optimize campaigns based on data generated and solve complex problems
- Experience launching new accounts - including building, tracking, scaling, and optimizing
- Experience in attribution, tracking, testing, and campaign reporting
- Understanding Google Campaign Manager - a plus
- Experience with Looker - a plus
- Measurable success in running performance-based paid search campaigns
- Ability to self-motivate, work independently and as part of a team, with strong attention to detail and organization skills
- Desire to continually learn and stay on top of current marketing trends (specifically SEM), able to share knowledge with your team in a positive manner
