CRAFT MEETS COMFORT. At Resident, we believe your living space shouldn’t just look good, it should feel good. That’s why we’ve created a house of brands that focuses on quality materials, timeless style, and most importantly, comfort. Our current brands include the award-winning Nectar, DreamCloud, Awara, and Siena products and we continue to invest in new categories to broaden our offering and address our customers’ needs.
Since our inception in 2017, Resident has become one of the fastest growing, scaled, and profitable omnichannel retailers in North America. We are a disruptor in the broader home furnishings category underpinned by deep and proven expertise in data science & analytics, performance marketing, and e-commerce technology. As our business continues to grow, we are focused on building world-class retail, finance, operations, logistics, data science, performance marketing, and customer success-driven teams that thrive in a modern work environment.
At Resident, our staff is dedicated to the values of Excellence, Customer Love, Big Thinking, Inclusivity, and Forward Momentum.
To be considered for this remote opportunity, you must reside and be authorized to work within the United States.
About the Role:
We’re looking for a talented, experienced Director of Paid Search who can impress with actions, not with industry buzzwords (who really knows their stuff) to lead our experienced Paid Search team in our hyper-growth global direct-to-consumer e-commerce startup. As Director of Paid Search, you will plan, develop, and execute Search and Shopping strategies that will lead to customer acquisition and sales growth, while being responsible for annual budgets in the eight figures. This is the perfect opportunity for a self-motivated, determined and heavily data-driven leader to create a massive impact on a young, explosive start-up. Additionally, you must be data driven and able to think outside the box & bring new ideas to the table to help grow already successful campaigns.
Main KPIs:
- Individual KPIs
- Ability to independently own their SEM accounts.
- Consistently deliver and hit performance targets.
- Keep weekly campaign pacing to within goals.
- Proactively seek and test new ideas to push the boundaries of existing campaigns.
- Execute delegated tasks in a timely and efficient manner.
- SEM Team KPIs
- Manage a team of SEM channel managers working on other Resident brands.
- Collaborate with individual members to develop new campaign tests.
- Deliver unique performance targets by Resident brand.
- Delegate frequently changing marketing plans by brand to channel managers.
- Add to team culture in a positive manner.
What you'll be doing:
- Execute day-to-day campaign building, optimization, and maintenance for multiple Google Ads accounts - ideation, keyword opportunities, campaign structuring, targeting, testing, reporting, etc.
- Collaborate with each SEM channel manager to design, develop, and deploy brand-specific marketing plans and tests.
- Ensure timely delivery of all brands’ seasonal SEM campaigns with hyper focus on leading industry sale periods (including but not limited to Memorial Day, Black Friday, Flash Sales)
- Manage and implement campaigns across Paid Search, Shopping, Discovery Ads and Gmail Ads as well as all Bing products.
- Manage Merchant Center product feeds & optimize data within them to strategically grow Shopping Campaigns
- Own all testing methodologies within search and shopping, including and not limited to bidding, audiences, ad copy, and landing pages.
- Manage a combined seven-figure monthly budgets across 4+ Resident brands and proactively drive campaigns to distinctive sales and revenue targets, while ensuring basics like Quality Score and ad copy testing are routinely measured and improved.
- Collaborate with the Data and Analytics team to identify areas for growth and improvement across every level of SEM accounts.
- Drive short-term and long-term search strategies and share findings with stakeholders.
- Own relationships with platform partners like Google and Microsoft.
Skills/Qualifications:
- 6+ years’ experience actively managing AdWords and Bing paid search and shopping campaigns in B2C/DTC Ecommerce from prospecting to RLSA audiences. Experience with Local campaigns and sharing 3rd-party partner (co-marketing) budgets is a plus.
- 2+ years’ experience managing a team of multiple digital marketing individual contributors.
- Experience in Google/Bing merchant center and manual feed development & management.
- Experience in feed optimization with 1000+ SKUs.
- Modern approach towards account structure - familiar with automated bid strategies, a consolidated account structure, DDA attribution model, portfolio bid strategies, Performance Max, etc.
- Deep understanding of the Google ads ecosystem (algorithm, bid strategies/techniques, measurement, etc) as well as experience with Google Analytics 360.
- Analytically minded with the ability to optimize campaigns based on data generated and solve complex problems.
- Experience launching new accounts, including building, tracking, scaling, and optimizing.
- Experience in attribution, tracking, testing, and campaign reporting (experience with Looker a plus)
- Measurable success in running performance-based SEM campaigns with annual budgets in the mid-seven-figure or higher range.
- Ability to self-motivate, work independently, and work within a decentralized team with strong attention to detail and organization skills.
- Desire to continually learn and stay on top of current marketing trends, especially SEM trends.
- Start-up experience is a plus.
- Holiday periods are some of the busiest times of year for us and all marketing teams need to stay connected during these times.
- YouTube and Display experience a plus
What We Offer (subject to eligibility requirements):
- Remote-first workplace (since 2016!)
- Competitive salary
- Annual bonus potential
- Health, Vision & Dental Insurance
- HSA company contributions
- 401K with company match component
- “Take what you need” PTO.
- Wellness benefits
- Online learning resources & trainings
- WFH office and cell phone/internet stipend
- A FREE MATTRESS plus an awesome Friends and Family discount!
If you reside in a state or location where pay transparency laws or regulations have been adopted, please read the following: The salary for this position is $108,000-$157,500. We carefully consider a wide range of compensation factors, including your background, skills, qualifications, experience, geographic location, and other non-discriminatory factors. These considerations can cause your compensation to vary. [Additionally, this role might be eligible for discretionary bonuses or commission payments]. For more information regarding the pay range applicable for this position, please contact us at People@residenthome.com
Resident is a privately held company headquartered in San Francisco, CA, with offices in New York City, London, Tel Aviv, and manufacturing operations in Jeffersonville, IN. Learn more at: https://www.residenthome.com.
Resident is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.
Resident is proud to be a Remote-first company and maintains policies to support our unique flexible work location culture. However, there are a few important parameters to our work-from-home-culture: While we currently employ Residents in over 30 US states and 3 countries, if you are hired, you may be restricted to working from the state or country in which you currently reside, unless the state or country to which you plan to relocate is one in which we already operate and no other restrictions apply to the role. As with anything, we encourage an open dialogue about your current location and potential desired relocation during the interview process and upon hire, if applicable, and the extent any other restrictions apply to a particular role. We reserve the right to deny relocation requests post-hire for any reason.
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