CRAFT MEETS COMFORT. At Resident, we believe your living space shouldn’t just look good, it should feel good. That’s why we’ve created a house of brands that focuses on quality materials, timeless style, and most importantly, comfort. Our current brands include the award-winning Nectar, DreamCloud, Awara, and Siena products and we continue to invest in new categories to broaden our offering and address our customer's needs.
Since our inception in 2017, Resident has become one of the fastest-growing, scaled, and profitable omnichannel retailers in North America. We are a disruptor in the broader home furnishings category underpinned by deep and proven expertise in data science & analytics, performance marketing, and e-commerce technology. As our business continues to grow, we are focused on building world-class retail, finance, operations, logistics, data science, performance marketing, and customer success-driven teams that thrive in a modern work environment.
At Resident, our staff is dedicated to the values of Excellence, Customer Love, Big Thinking, Inclusivity, and Forward Momentum.
To be considered for this remote opportunity, you must reside and be authorized to work within the United States
About the role:
Resident Home is seeking an experienced and strategic leader to join our team as the Director of Product Marketing. In this role, you will be responsible for overseeing the product marketing function and driving impactful e-commerce merchandising initiatives. With 10+ years of experience, you will bring a wealth of knowledge to lead our team in prioritizing initiatives that significantly impact key performance indicators (KPIs) such as conversion rate, attach rate, average order value (AOV), and contribution margin.
What you’ll be doing:
- Develop and implement a comprehensive product marketing strategy that aligns with overall business goals and drives e-commerce success.
- Prioritize e-commerce merchandising initiatives to maximize KPIs, including conversion rate, attach rate, AOV, and contribution margin.
- Collaborate closely with cross-functional teams, including Brand & Design, Marketing, Product Management and Operations to ensure alignment and synergy in achieving business objectives.
- Work closely with Marketing and Brand & Design teams to ensure cohesive brand messaging and effective campaign execution.
- Partner with Product Management to drive continuous improvement in the digital experience
- Oversee the execution of product launches, pricing strategies, inventory optimization and promotional campaigns
- Utilize market research and customer insights to inform product marketing strategies and merchandising decisions.
- Drive the development of compelling product narratives and positioning to enhance the overall customer experience.
- Analyze market trends, competitor activities, and industry best practices to identify opportunities for growth and improvement.
- Establish and maintain strong relationships with key stakeholders, including senior leadership, to communicate progress and align strategies.
- Provide mentorship and guidance to the team, fostering a culture of innovation, collaboration, and continuous improvement.
Skills/Qualifications:
- Minimum of 10 years of experience in Product Marketing, with a focus on e-commerce.
- Proven track record of successfully leading and managing a product marketing function.
- In-depth knowledge of e-commerce merchandising strategies and their impact on KPIs.
- Strong analytical skills and the ability to translate data into actionable insights.
- Experience in prioritizing initiatives to achieve meaningful results in conversion rate, attach rate, AOV, and contribution margin.
- Excellent communication and interpersonal skills, with the ability to influence and collaborate across the organization.
- Strategic thinker with a customer-centric approach to product marketing and merchandising.
- Ability to thrive in a dynamic and fast-paced environment, adapting strategies to meet evolving business needs.
If you are a seasoned leader with a proven track record in product marketing and e-commerce merchandising, and you are ready to make a meaningful impact on KPIs, we invite you to apply for the position of Director of Product Marketing at Resident Home. Join us in shaping the future of our brand and delivering exceptional online experiences for our customers. Apply now and be a key driver of success in our dynamic and innovative team!
What We Offer (subject to eligibility requirements):
- Remote-first workplace (since 2016!)
- Competitive salary
- Annual bonus potential
- Health, Vision & Dental Insurance
- HSA company contributions
- 401K with company match component
- “Take what you need” PTO
- Wellness benefits
- WFH office and cell phone/internet stipend
- A FREE MATTRESS plus an awesome Friends and Family discount!
If you reside in a state or location where pay transparency laws or regulations have been adopted please read the following: The salary for this position is $120,000 - $175,000. We carefully consider a wide range of compensation factors, including your background, skills, qualifications, experience, geographic location and other non-discriminatory factors. These considerations can cause your compensation to vary. [Additionally, this role might be eligible for discretionary bonuses or commission payments]. For more information regarding the pay range applicable for this position, please contact us at People@residenthome.com
Resident is a privately-held company headquartered in San Francisco, CA, with offices in New York City, London, Tel Aviv, and manufacturing operations in Jeffersonville, IN. Learn more at: https://www.residenthome.com
Resident is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.
Resident is proud to be a Remote-first company and maintains policies to support our unique flexible work location culture. However, there are a few important parameters to our work-from-home-culture: While we currently employ Residents in over 30 US states and 3 countries, if you are hired, you may be restricted to working from the state or country in which you currently reside, unless the state or country to which you plan to relocate is one in which we already operate and no other restrictions apply to the role. As with anything, we encourage an open dialogue about your current location and potential desired relocation during the interview process and upon hire, if applicable, and the extent any other restrictions apply to a particular role. We reserve the right to deny relocation requests post-hire for any reason.
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