Marketing Operations Manager

Looking to join a company in the midst of a digital transformation where the consumer is king and talent, technology and data are our greatest resources? Keep reading to see if this opportunity is of interest to you!

RentPath is currently looking for a Marketing Operations Manager to manage our digital tech stack, lead the execution of marketing programs to drive revenue, optimize business processes to support strategic initiatives, maintain governance of those systems, and work with cross-functional teams to execute various programs. This role reports to the Director, B2B Marketing and leads one direct report along with managing agency and vendor relationships and will work closely with all functional areas of the B2B marketing team.

A Day in the life

Role Expected Outcomes: Marketing Operations Manager will be expected to consistently deliver upon the following critical outcomes:

  • Strategy - Audiences are identified and messaging is tailored to drive the most effective outcome; the SMMO ensures that campaigns meet business objectives and identify areas where new investments could yield targeted ROI
  • Marketing Campaigns - Holistic customer and prospect campaigns towards any necessary product advancements, product rollouts, sales promotions, lead and nurture campaigns. The SMMO consistently collaborates with the marketing operations team, everything done on back end (technology integration, analytics, reporting). Stakeholders are given accurate campaign and lead lifecycle reporting metrics that they can use to guide improved decision-making
  • Agency and Vendor Relations - Effective and proactive communication exists between the SMMO and our agencies/vendors. The team is kept informed of any upcoming changes to our vendors
  • Lead Generation - Leads that are submitted through forms designed by the SMMO are qualified, nurtured, and passed over to the sales team to close these; the SMMO holds the end to end process of generation until it is passed to the sales team
  • Efficacy - Technology solutions are identified, recommended and/or optimized to increase team and program effectiveness to deliver campaigns quickly and increase pipeline conversion; all systems are relaying the correct data back and forth to ensure data integrity and reporting accuracy
  • Marketing Team - The marketing team is kept continuously focused on leveraging technology and data to drive our winning positioning strategy and competitive, value-add benefits of RentPath products
  • Marketing Roadmap - A cohesive 6-12 month pillar of the overall marketing roadmap is created to deliver highly effective marketing campaigns to identify and prioritize the top marketing initiatives from RentPath; there is a cadence in place to ensure timeliness of delivery and overall efficacy

What we need from you

  • Demonstrated success working within a B2B specific marketing environment
  • Deep expertise in Marketo, SFDC, account-based marketing systems, and other marketing technologies
  • Demonstrated success working with and having a collaborative relationship with sales teams, preferred to understand the sales process to help drive company direction/messaging
  • Experience evaluating technology vendors, negotiating contracts and managing system governance.
  • Demonstrated experience showing continuous improvement and initiating new ways to use technology and research to bring back to enhance the company
  • 5+ years working in marketing automation required
    • Demonstrated experience understanding and/or implementing a lead lifecycle model, crated or optimized lead scoring programs
    • Preferably a Marketo Certified Expert (strong understanding of the Marketo + SFDC sync
    • Pipeline reporting and campaign revenue influence
    • Data hygiene and segmentation experience
    • Experience troubleshooting program and data issues within Marketo/SFDC
  • Ability to create SFDC reports and dashboards to manage pipeline by market and overall.
  • Understanding of demand/lead generation best practices, data management and hygiene practices and basic HTML

All applications for positions with RentPath are subject to our Privacy Policy.

Apply for this Job

* Required

When autocomplete results are available use up and down arrows to review
+ Add Another Education

U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at RentPath are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.