Chief Marketing Officer

Company

Founded in 2019, Relay is quickly capitalizing on an overlooked space with a TAM North of $800B. One of the fastest growing Fintech companies, Relay provides fleet management solutions to ensure contactless, fast and trackable digital payments. Relay covers the entire carrier experience, end to end, ensuring safe, instant and reliable payments throughout the entirety of the process. Relay is looking to revolutionize a space that has 

Backed by some of the best Fintech investors, including Addition, Ribbit Capital and Spark Capital, Relay is uniquely poised to take on their next phase of growth. Relay currently manages over 250,000 transactions every month. With an annual transaction volume of well over $500,000,000. They currently have over 400,000 drivers actively using the product today. Following a successful Series C fundraise, Relay is searching to hire their first Head of Marketing. 

Opportunity for Impact 

On day one, this individual will have the autonomy to build, create and lead. The vision is to create the best electronic payment platform for carriers, brokers, shippers, and drivers in the United States, and eventually beyond. The successful candidate will be a proven marketing leader who can drive both the strategic vision of Relay alongside the executive leadership team and working cross functionally to deliver results. 

Role and Responsibilities 

  • Lead all aspects of the company’s marketing initiatives, including demand generation (online and offline), brand, creative, product marketing, content marketing, communications/PR, events, insights and analytics. 
  • Develop an efficient lead/demand generation engine that drives marketing qualified leads for both enterprise and mid-size customers. 
  • Increase overall brand awareness through rigorous corporate marketing campaigns through various channels including but not limited to customer testimonials, events, digital, direct mail, billboard, social, advertising, and creative. 
  • Step in to be a hands-on product leader, helping drive the success of the organization.
  • Capture both B2B and B2C audiences. 
  • Event Planning and coordinating big trade shows and event activation. 
  • Working with the executive team, align target markets to the corporate strategy, including market verticals, geographies, and sizes of target companies. 

Professional Qualifications 

  • Experience exponentially scaling revenue streams of a growth stage business. Experience operating and thriving in a transformational, highly disruptive company. 
  • Strong track record of developing successful, innovative and cost effective marketing campaigns. 
  • Experience headlining, planning and coordinating trade show and event activation.
  • Growth marketing and lead generation track record. 
  • Experience rolling out new and multiple product lines. 
  • Has managed a large marketing budget and built a team. 
  • Experience with contemporary marketing practices, demonstrated understanding of market development strategies, customer decision-making processes and brand management, with an ability to successfully build brand recognition and market awareness. 

Personal Characteristics 

  • Exceptional leader, manager, and builder of teams. 
  • Low ego; this is an important part of the leadership team. 
  • Entrepreneurial mindset, high energy, can-do attitude, adaptable and result driven; strong drive to build a business and break new grounds. 
  • High degree of customer empathy and the natural ability to build relationships and rapport
  • Impeccable integrity and ethical standards. 
  • Outstanding interpersonal and communication skills 

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