The data team is a foundational part of how we empower our customers. The data team helps to empower everyone at Reforge with the data they need to craft an outstanding customer experience and performs analyses that drive company strategy and the customer experience.

We're building a centralized Analytics team that uses best-in-class tools, creates the central source of truth for the entire business, empowers functional teams to be self-sufficient in leveraging data to improve the customer experience, and runs analyses that drive strategy and product vision.

Reforge is hiring a Senior Product Analyst to evaluate how our users are using the product, what features provide the most value, where we should improve features, and what features we should invest in. We’re looking for a Senior Product Analyst who wants to be part of a fast-growing data team that has high potential for growth and impact. This is a great opportunity for someone who wants to do analysis that drives aspects in many parts of the business. This role has the potential to drive projects across marketing, finance, product, content and operations.

This role will have a lot of impact and visibility throughout the org. You’ll work with product managers crafting how features work and report on performance to the highest levels of the company.

We are a remote-first company and welcome team members based in the US.


Our professional world is changing faster than ever. This accelerating change creates more opportunity, but how we as professionals capture this opportunity is lagging far behind. Professional development and masters level education is a lifelong endeavor, however there is a growing gap of what professionals want/need and the existing options available.

Our mission is to help motivated tech practitioners do the best work of their careers. By distilling the hard-earned insights from the top leaders in tech, offering a supportive community, and providing key guidance, we enable our participants to drive real results, increase their impact, and lead with confidence.

We work with the leaders of the fastest growing and most innovative companies such as Uber, Pinterest, Atlassian, and HubSpot to teach frontier topics to today's emerging leaders. Our programs focus on:

  • Results over certifications
  • Going deep, rather than skimming the surface
  • Continuous learning, over static expertise

In just a few years, we've built a thriving community of emerging leaders solving problems at Airbnb, LinkedIn, Salesforce, Amazon, Facebook, New York Times, Peloton, Stitch Fix, and many more. Here are just a few comments from our alums:

“I got my MBA at Berkeley, but this program has been more transformational for me then the entire two years I spent there. Thank you!”

“Reforge has easily been one of the best investments of time and money I've ever made in my professional development. I love how the course codifies what I've been doing for the last four years as VP of Marketing.”

“Reforge is easily the highest quality professional skills program out there. If I had to choose between attending an unlimited number of industry conferences, versus going only to the Reforge, I'd choose Reforge without hesitation.”


  • Strong Financial + NPS Foundation - Reforge is an 8-figure revenue company, with an average NPS of 70. We have a much more stable foundation than similar stage startups since our success is not dependent on funding round to funding round.
  • 10X - Be part of a 10X path by helping us go from an 8-figure to 9-figure ARR company over the next 3 years.
  • Data Literacy & Buy in - Our executive team doesn't need to be sold on the benefits of leveraging data to make better decisions. It is a top priority to maintain our strong culture of using data to help inform decisions at every level of the company.
  • Ground Floor - We have decided to invest heavily in the creation of the team from headcount to tooling. Be a part of articulating how we do our work and the tools we use.


As the Senior Product Analyst at Reforge, you will collaborate with stakeholders to identify opportunities to improve the user experience and will measure the impact of Product and Marketing efforts through careful instrumentation and detailed reporting.

  • As an important partner on the Marketing and Product teams, you will participate in planning, Marketing strategy, new product design, and product feature development.
  • You will collaborate as a subject-matter expert in the design of experiments across Marketing and Product with the objective of increasing the reliability of our experiment setup and inference.
  • You will run exploratory analyses, uncover new areas of opportunity, create and test hypotheses, and quickly assess the potential upside of a given opportunity for future testing.
  • You will establish the statistical inference process in experiments and standardize that across Analytics, Product, and Marketing. 
  • You will create dashboards, reports, and analyses that will be leveraged by product management, Senior Leadership, and the CEO. 
  • You will improve the experimentation methodology to solve complex Product and Marketing problems. 
  • You will mentor and advise other Analysts on the team on experimental design and analysis. 
  • You will stand as an expert and role model for collaboration within the Analytics and cross-functional teams. 


  • Head of Data - You'll work closely with Dan Wolchonok (former Director of Product Analytics at HubSpot).
  • Analytics Manager - You’ll work closely with and report to the Analytics Manager, Brittney Phetchamphone (former Product Analytics Manager at Ancestry.com)
  • Data Team - You'll be among a group of 6 Product Analysts and 2 Data Engineers. You will help to shape the culture of the team, refine our team rituals, and help pick and implement our technology toolset.
  • Engineering - You'll have a close working relationship with our engineering team. Our engineers are hungry for the company to leverage data to build better features and personalize the overall customer experience via behavioral data.
  • Product Managers and Product Designers - You'll be a true partner to the product team rather than someone who receives a queue of requests. You'll help the team become self-sufficient in answering their own questions, partner with them on strategy, and do exploratory analyses that help to shape the direction of where the product heads next.
  • Marketing Team - Working with the marketing team is a tremendous opportunity to improve the effectiveness of our revenue and engagement campaigns, and data will be a central ingredient to all of their campaigns.


  • Experience taking unstructured problems and breaking them down into manageable quantitative analyses
  • Experience working with complicated SQL queries and ETL tools like DBT
  • Experience working with behavioral analytics tools like Amplitude, Mixpanel, Heap
  • Experience working with BI tools like Metabase, Looker, Tableau
  • Experience working with data analytical / statistics tools in R or Python
  • Experience presenting technical analyses in clear and impactful formats (written summaries, live demos, presentations, etc)
  • Excellent written and communication skills
  • Experience working cross-functionally across teams with varying technical proficiency and expertise


The internal mission of Reforge is to create an environment where you create the best work of your career. In order to do that we offer:

  • Flexible/Distributed Work Environment - Everyone does their best work in different environments. We operate as a distributed-first team and offer financial support that enables you to create the schedule and environment that fits to you.
  • Professional Development - We focus on a culture of learning. We offer full financial reimbursement for almost all professional development interests and efforts.
  • Benefits - We offer top rated health, vision, and dental insurance. We cover 100% of monthly premiums for employees, and 70% for dependents.
  • Salary + Equity - We offer highly competitive salary and equity inline with top tier technology companies.
  • Flexible PTO - Having plentiful “off the grid” time is a key to doing your best work. We offer flexible PTO. Take time when you need it. Everyone must take at least 10 days per year, and we highly encourage more.
  • 401K - Ability to invest in a Reforge sponsored 401K.

Our commitment to diversity and inclusion: We deeply value creating a team with different perspectives, educational backgrounds, and life experiences, and we prioritize diversity within our team. We encourage people from underrepresented backgrounds to apply.

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