About Refinery29:

Refinery29 is the leading media and entertainment company focused on women with a global audience footprint of 249 million across all platforms. Through a variety of lifestyle stories, original video programming, social, shareable content, and live experiences, Refinery29 provides its audience with the inspiration and tools to discover and pursue a more independent, stylish, and informed life. Please visit Refinery29 for more information and to browse content. You can also visit our FrenchGermanUS, and Canadian editions.  

This Role:

  • 3 months fixed term
  • Working for our inhouse creative consultancy – The 29th on a large-scale project for our client.
  • The focus of this role is to drive global audience growth through intelligent content strategy and content distribution planning

What you'll do: 

  • Work closely with the VP of Audience to create playbooks for content strategy and audience development guidelines
  • Work with the client and third parties to information gather and lead the analysis of existing content strategy and production
  • Identify areas for opportunity and growth within content categories
  • Work on identification of key content archetypes through the lens of the target audience profile
  • Create process guidelines for production volumes, asset format and archetype ratios
  • Create a rich content planning roadmap
  • Work with the client and external suppliers to information gather and analyse traffic composition
  • Analyse current acquisition and retention efforts, make strategic recommendations with a focus on increasing repeat users on site
  • Developing an audience development strategy across all relevant distribution channels leaning heavily into SEO strategy and workflow processes
  • Identify keyword bucket opportunities which align with brand’s key messaging
  • Create backlink and evergreen content process recommendations
  • Use data to inform all recommendations

What you have: (What is the background/expertise you are looking for)

  • Experience of working across international markets
  • Experience of data analysis
  • Experience of working with social media platforms
  • Confident use of Google Analytics
  • Client facing experience
  • Strong understanding of SEO
  • Experience using SEO tools

To be successful here you are:

  • Comfortable working within a small entrepreneurial team
  • Someone who enjoys problem-solving in an ever-changing environment
  • Results driven

 

Refinery29 is an equal opportunity employer. We celebrate diversity and commit to building an inclusive work environment and a team that represents a variety of backgrounds, perspectives, and skills.

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