Position: Manager- Monetization
Job Objective: To drive the seller monetisation and liaise with agency and drive monetization revenue from Myntra’s marketplace brand/ seller partners, contribute to Myntra’s bottomline, and provide a good experience for Myntra’s marketplace brand/ seller partners opting for marketing to ensure retention and repeats
Responsibilities:
- Lead the agency-based monetization charter for Myntra Ads
- Create and validate data models to drive incremental monetization
- Drive monetization revenue from Myntra’s longtail brands
- Spearhead brand acquisition for Myntra Ads
- Drive brand retention for advertising
- Host online sessions and offline events for driving adoption of Myntra Ads
- Define and roll-out SOPs for areas like brand/ seller partner support, query management, data requirement management, category/ payment issue resolution, etc.
- Develop scalable processes for monetization
- Derive actionables for brand/ seller partner experience improvement w.r.t. advertising
Requirements:
A candidate who has/ is a
- Post-graduate from a tier-1 institute, with 3-4 years of work experience
- Strong analytical skills
- Good working knowledge of MS excel, MS office
A candidate who has
- Experience in key account management/ business development/ ad sales
- A proven track record of scaling a small business
- Good communication skills
- An ability to learn quickly
- A strong bias for action
- Overall responsibility of driving monetization by creating the right value proposition across new business lines of third party advertising on myntra along with sampling and other business opportunities to drive monetization for the platform.
- Ideate and setup processes across demand, operations and cross functional teams for smooth business process and efficient scale up
- Full ownership of the cost incurred in driving the new business across different stakeholders
- Create and validate data models to drive incremental goodness across the new businesses
- Work closely on creating annual, monthly and quarterly plans for the business and create similar weekly reports for review purposes on the achievements
- Ensuring great stakeholder relationships with key stakeholders including BU heads, marketing, creative, revenue, product and SCM
- Derive actionable to continuously improve the value proposition with changing market scenarios and competition benchmarking
Requirements:
A candidate who has
- A proven track record of ideating, scaling new businesses
- Good communication and interpersonal skills
- Strong analytical skills and data driven mindset
- An ability to learn quickly
- A strong bias for action
