"The front page of the internet,” Reddit brings over 330 million people together each month through their common interests, inviting them to share, vote, comment, and create across thousands of communities. Come for the cats, stay for the empathy.
We are seeking a talented marketing professional who has a passion for supporting the growth of small to mid-market advertisers. You will be tasked with a range of responsibilities all with the goal of creating inspiration while educating businesses to advertise on Reddit. This position requires strong experience with B2B marketing, project management, and communication skills. You are highly organized, understand the anatomy of a sales organization, and thrive on its success. The ideal candidate will have a background in digital advertising with a focus on auction mechanics.
Develop a content strategy and drive content and scaled resources for SMB advertisers across a variety of marketing channels (e.g. email, onsite, SEM)
Plan and execute email marketing campaigns in support of product launches, seasonal events, and other marketing initiatives
Create and optimize lifecycle marketing campaigns that activate new advertisers, grow advertiser value, and prevent churn
Create programs and marketing campaigns focused on getting our high-value SMB segments to succeed with Reddit ads
Measure and report on email, content and other digital marketing
Work with cross-functional teams to help develop the Reddit Ads community and Reddit Ads Help Center
Partner with Small-Medium Business & Mid-Market Sales teams to develop impactful marketing strategies
Understanding of the needs of SMB advertisers and experience creating successful marketing programs
Strong understanding of digital advertising, search, the publishing market, and self-service ad platforms
Strong written communication skills with a focus on both persuasive and technical copywriting
High attention to detail
Experience developing marketing communications
Experience working with email and marketing automation tools to drive performance through targeting, segmentation, and data
Ability to analyze and think strategically around market segments, targeting and product positioning