Realworld is seeking an experienced and entrepreneurial Head of Growth Marketing to lead marketing and customer acquisition efforts. In this cross-functional role, you’ll work with our product and content teams to develop, test, and manage growth channels and grow relationships with strategic distribution partners. The best candidates will be excited to work at an early-stage startup and undaunted by the challenge of building and growing a category-defining brand.

Core to this role is driving user growth through paid and strategic channels, and setting the foundation of Realworld's customer acquisition strategy for scale. Successful candidates in this role should be excited about the opportunity to build out and manage their own team over time.

What you’ll do

  • Work with content and product teams to establish growth strategies to support Realworld’s growth goals
  • Develop, test, and manage user acquisition campaigns across a variety of channels, both paid and strategic
  • Prioritize, optimize, and scale established growth channels
  • Work with Creative Director to drive content creation and grow Realworld social media platforms (including Instagram, Tiktok, Clubhouse, LinkedIn, YouTube, Facebook)
  • Manage SEO and work with content team to boost performance

What you need to be successful

  • 4+ years experience in growth marketing
  • Data-driven mindset and fluency in analytics platforms, A/B testing, and statistics
  • Strong understanding of Realworld brand and target user
  • Experience at a high-growth startup (preferably consumer brand)
  • Experience with both inbound and outbound marketing, SEO, SEM, and strategic partnerships
  • Strong communication skills
  • Strong copywriting and editing skills

The Perks

  • Opportunity to create a meaningful, life-changing product for the next generation
  • Meaningful equity and impact on company trajectory
  • Fun, energetic, and fast-paced culture - company retreats, team dinners/lunches/happy hours
  • Flexible remote work policy
  • Unlimited paid time off (PTO) policy
  • Beautiful NYC office space
  • Generous health, dental, and vision coverage
  • 401(k) plan

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