Realm is building a single destination for homeowner insights. Primary residences account for 62% of the average American’s total assets, but there’s no trusted platform homeowners can turn to for unbiased, data-based insights to help them get more out of their biggest asset — until now. 

From the day you buy your home to the day you sell it, you’re making a series of expensive and confusing decisions: when to refinance, how much to spend on renovations, when to move. To navigate these decisions, homeowners try to cobble together information from biased experts, googling, and friends. Realm's free insights and tools help homeowners across the US make informed decisions. Our nationwide product is powered by technology, with a human touch.

Our insights help homeowners navigate complex & expensive home decisions, ranging from how much to spend on a kitchen renovation to when to refinance.

Who You Are

We are looking for someone who knows how to deliver the value of our product to thousands of users and partners in the US. As Director of  Growth, you will help build and lead a growth machine that consists of mobile user growth, creative avenues for revenue generation, marketing strategies, and optimizing our user growth channels. Partnering closely with Product & Engineering, Leadership, and Marketplace teams, you will be responsible for helping Realm dramatically increase the number of new users we support. 

Autonomy Level

You act like an owner, and seek solutions to problems without being asked to do so, then work collaboratively with others to drive outcomes. You have a proven ability to lead projects from inception to launch and beyond with minimal oversight. Your colleagues count on you to get the job done.

Feedback, Communication, and Collaboration

  • You are an excellent communicator both orally and in writing
  • You foster a culture of delivering praise and constructive feedback
  • You are technically conversant and able to collaborate easily with engineers

Business Impact Level

You are capable to follow through on commitments and take responsibility for your work and the work of the team you lead. You are a goal-oriented growth marketing leader who thinks big and comes up with innovative campaigns that make the most of budgets, while leading a rapid experimentation to execute with excellence. You are equally comfortable with system-level strategy and in-the-weeds execution. 

 

What You Will Work On

  • Develop overall company growth strategy with Leadership team, design, execute and iterate upon growth initiatives with the goal to drive 10x KPI growth
  • Create and maintain a transparent catalog of growth tactics and disruptive initiatives to increase monthly users
  • Set up creative experiments on a weekly basis, execute them in coordination with the relevant teams
  • Regularly report to the Leadership team to share the outcome of the growth hacking initiatives and to receive input and feedback on new projects to be executed
  • Gather, analyze and interpret the data related to the experiments you are performing, making data-driven conclusions on their success and and find your next growth opportunity waiting to be unlocked
  • Analyze application and marketing data (campaign results, conversion rates, traffic, etc.) to help shape short-iteration tests in our feature development and sales outreach
  • Evaluate customer acquisition costs and look for efficient return on growth investment
  • Help determine how we should position ourselves, and get this message out to the prospects, customers and partners who should hear it
  • Demonstrate outstanding leadership skills, having an ability to move a cross-functional group in a unified direction and with a common vision
  • Act as a approachable and positive individual, able to make meaningful and lasting connections, inspire confidence in others, making it easy for them to trust in insights, directives, and judgments
  • Partner with the: (1) product team to validate new product features and experiences, (2) revenue team to set monthly & quarterly growth targets, (3) content team to outline content required to achieve growth goals
  • Own growth budget, reporting, and optimization

What We’re Looking For

  • 7+ years of B2C and/or B2B2C growth marketing; 
  • Mobile app download exp required,  having acquired >100k users in 6 months or less 
  • Marketplace experience preferred
  • At least 3 years of prior experience in a similar stage company ( pre series C) with provable examples of growth initiatives you personally created and owner.
  • Data-driven: clear understanding of data, analytics, metrics, and statistics. SQL expertise preferred
  • Open-minded, curious, and an adaptable problem solver who never runs out of creative ideas
  • Relentless and will only accept big wins as a measure of successes
  • Excited by the opportunity to modernize the homeowner experience, while working with a supportive, hard-working team.

More about us 

We leverage big data and partnerships to make the fragmented world of residential real estate ownership and investing easy to navigate. We raised a 12M Series A round from GGV, Primary Venture Partners, Lere Hippeau, and Liberty Mutual Strategic Ventures in July 2021. Our team is motivated by our mission of helping American homeowners enjoy their space more, while increasing the value of their biggest asset. 

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