About us

Ready Responders was founded to empower people to improve healthcare right in their own neighborhoods: we give patients direct access to healthcare professionals, and we give our Responders the opportunity to provide care in their communities. Ready Responders is a non-transport service and provides only on scene care.

This comprehensive, localized approach also allows us to help our friends and neighbors with non-life-threatening conditions, connecting them with healthcare options for lasting care within their communities. Above all, we believe the desire to do good and technology are powerful forces. By combining them, we can make the world a kinder, safer, and healthier place one neighborhood at a time.

 

About the role

Reporting to the CEO, our Director of Marketing will develop and execute successful marketing programs to build the Ready Responders brand and increase awareness across New Orleans communities. You will also be responsible for planning, executing, and measuring digital marketing campaigns to generate demand and increase our presence in the market. Ready Responders officially launched in June, so this is an exciting opportunity for someone with a robust marketing background to a brand new venture. Our Director of Marketing should be a true self-starter: someone who is comfortable working independently to implement, test, measure results and report back findings with confidence.

Candidates must have at least 3 years of marketing experience, ideally in advertising, content, social or PR with an emphasis on designing and running digital marketing programs. We want someone who can test many channels to figure out what works best for us, double down on it, but constantly measure success and know when to change directions. In addition to planning and execution, you have owned KPI setting, measurement, and optimization across multi-channel campaigns.

This is an exciting opportunity to make a significant impact on our local healthcare system and directly change the lives of patients in need.

 

Responsibilities

  • Maintain strategic oversight of brand strategy, voice and messaging both internally and externally
  • Collaborate with internal subject matter experts to create quality content for use across social media channels, website, and marketing activities
  • Create concise, impactful content for digital marketing lead gen / social marketing campaigns
  • Measure, analyze and refine based on content appeal, re-use, effectiveness across channels
  • Develop the integrated digital marketing plan to generate marketing leads, measuring lead quantity & quality, conversion and cost per lead
  • Execute digital marketing campaigns, using a range of techniques e.g. paid search, SEO and PPC
  • Oversee the social media strategy for the company and manage the company’s online presence
  • Devise strategies to drive online traffic to the company website and call generation; track conversion rates and make improvements to the website
  • Optimize and manage the digital marketing spend

 

Skills and Experience

  • 5-7 years of marketing experience, including at least 3 years of directly managing paid campaigns 
  • You are well-versed in all of the traditional and more cutting edge marketing tactics, including paid digital, social, email & CRM, OOH, PR, influencers, events, and more
  • Successful track record of developing digital marketing programs that drive sustained growth
  • Prior experience executing a short and long term go-to-market strategy at a high-growth company
  • Experience managing company social media channels, including Twitter, LinkedIn, Facebook
  • Demonstrable proficiency with computers and various software programs; comfortable learning new software, working with databases, and organizing and manipulating data
  • Experience in marketing and analytics roles with deep experience in social media, email marketing, partnerships, SEO, and paid marketing
  • Strong analytical skills, and the ability to effectively apply them in stressful situations
  • Ability to prioritize decisions and act quickly in the best interest of the patient
  • Phenomenal communication skills—phone, email, postcards—you talk and people listen
  • Able to effectively give, receive, and implement constructive criticism
  • Ability to proactively anticipate and solve problems; you don't wait for someone to tell you to fix something, you already had a plan in place before it even broke
  • Proven ability to independently manage multiple tasks at once, effectively prioritize in a fast-paced work environment to meet deadlines and schedule time efficiently  
  • Must be comfortable with ambiguity and able to work well without micromanagement
  • Strong organization skills with fastidious attention to detail
  • May occasionally need to work non-traditional hours based on operational or community needs
  • Unwavering commitment to improving the health of New Orleanians and building community

Apply for this Job

* Required
(Optional)
Almost there! Review your information then click 'Submit Application' to apply.

File   X
File   X
When autocomplete results are available use up and down arrows to review
+ Add Another Education


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Ready Responders are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • HIV/AIDS
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.