What is Reach Financial?

Reach Financial is a financial services provider that is helping people outsmart debt for good.

We deliver innovative financial products using modern technology and tools to enable our customers to take control of their debt and de-mystify their personal finances. Our platform empowers our customers to turn their financial goals into a reality.

Reach Financial launched in 2015 and has helped our customers pay off over $1 billion in debt. We offer debt consolidation loans and personal loans, and together these markets represent a $1.5T opportunity. In time, we will expand beyond these products to offer solutions for a variety of our customers’ personal finance challenges.

About the role:

As a Senior Salesforce engineer, you’ll be joining the team to help us enhance and extend our loan originations and servicing platform. You’ll be managing and building new features against our existing loan origination system, built on top of Salesforce Platform, including critical tools to automate existing manual employee workflows as our single point of operation for all departments in the business.

While expanding and improving on our Salesforce-side employee-facing automation, you’ll also be helping off-platform software engineers migrate performance-sensitive and mission-critical business logic off of Salesforce to AWS while helping to integrate that off-platform tooling back into the Platform.

Collaborating with Engineering leaders, Product, and your fellow Engineers, you’ll help make decisions and lead projects that will lay the groundwork for Reach to help millions of Americans outsmart debt for good.

Compensation: The range for this position is $150,000 - $200,000 annually. The salary offered will be based on experience, qualifications, and geographic location.

What you will do: 

  • Maintain and expand functionality on top of our Salesforce-native loan origination and servicing system

  • Architect Salesforce scale-safe solutions, taking into account best practices, governor limits, and industry-specific considerations (e.g. regulatory compliance, security guidelines, etc.) 

  • Assist in the migration legacy employee-facing admin UI from Visualforce to Lightning Experience

  • Review code contributions across the team and suggest ways to improve and optimize

  • Collaborate with in-house test automation teams to predictably ship quality automation 

  • Collaborate with Product Managers and Designers to translate business and UI requirements into technical implementation specifications

  • Maintain awareness of the platform roadmap and new capabilities released by Salesforce

  • Utilize industry software delivery lifecycle best practices and methodologies for predictable and sustainable delivery models

  • Exemplifying curiosity and continuous learning and improvement within the team and department, especially through blameless postmortems

  • Elevate the team by mentoring and coaching team members, and improving our software development lifecycle and other engineering best practices

What you should have: 

  • 5+ years of hands-on development and architecture experience within the Salesforce ecosystem 

  • Significant experience building with both no-code and pro-code tools (e.g., all of Apex, LWC, and Flows)

  • Experience managing sandboxes with data masking and seeding practices

  • Hands-on experience with various platform integration patterns (e.g., SSO, REST, YAML, etc.) 

  • Proven track record of overseeing product iterations from ideation to release

  • Excellent communication and collaboration skills

  • Fluent in the language of CI/CD and version control on top of Github

  • Willingness to or experience building off platform on AWS or Heroku

Nice to haves:

  • Experience in financial lending industry

  • Previous experience as a senior developer, team lead or above

  • Experience with React or React-based frameworks like Next and Remix

  • Salesforce Certified Technical Architect (or the common Dev certs: App Builder, Dev I, Dev II, etc.)

  • Comfort with Terraform or other Infrastructure as Code toolkits for non-Salesforce infrastructure definition

  • Experience building applications that are integrated with and deployed on top of AWS services

  • Experience building data models that will flow downstream to data lakehouses built on Snowflake

What is it like working at Reach Financial?

Our culture is built around advancing our teams, and we are dedicated to the success and growth of every team member. We believe in retaining a high-performing workforce and we prioritize diversity, intellectual curiosity, and continued learning. Our generous benefits packages reflect that.

We’ve been hard at work perfecting our product for years, and now we’re growing faster than ever before. Our strong foundation and company culture is readily equipped for this growth, and we believe that with the right people, our products will continue to help customers make real changes in their financial lives.

What benefits will you receive?

  • Remote First Culture with optional Hybrid opportunities

  • Healthcare, Life Insurance, 401k Match

  • Paid Time Off, Paid 12-week Parental Leave

  • Disability (short-term, long-term), Employee Assistance Program

  • Spending Accounts (Transit/Parking, Medical, Dependent Care)

  • Insurance Discounts (home, auto, pet)

Reach Financial is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Reach Financial makes hiring decisions based solely on qualifications, merit, and business needs at the time.

Location

  • Continental US

    • Able to attend meetings during EST / CST business hours

    • Willing to travel to NYC periodically (e.g., 1-2 times a year)

 

Apply for this Job

* Required

resume chosen  
(File types: pdf, doc, docx, txt, rtf)
cover_letter chosen  
(File types: pdf, doc, docx, txt, rtf)


Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Reach Financial’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.


Enter the verification code sent to to confirm you are not a robot, then submit your application.

This application was flagged as potential bot traffic. To resubmit your application, turn off any VPNs, clear the browser's cache and cookies, or try another browser. If you still can't submit it, contact our support team through the help center.